Announcing PR Daily’s 2017 Content Marketing Awards winners

Content is king, and PR Daily’s 2017 Content Marketing Awards winners have earned the crown. They used their way with words, video, design and more to influence audiences, improve employer branding efforts, build brand awareness and much more. We’re excited to honor those who had the most successful case studies of the year.

These winners will attend a Ragan event of their choice on us, earn publicity for their work and even receive a customized trophy. Keep your eye out for more great work from these industry experts.

Read on to learn more about the winners and honorable mention recipients for PR Daily’s 2017 Content Marketing Awards with this Special Edition of PRDaily.com:

Content Marketing for the Purpose of...

Brand Awareness

WINNER
M Live Partners with Pokémaster to "Catch ’em All"
Marriott Hotels

Honorable Mentions

  • Driving Brand Awareness and Consumer Choice for Gift Card eCommerce, The Fletcher Group and Blackhawk Network
  • Busch’s Fresh Food Market Drives 483 Percent Online Engagement, Linqia and Busch's Fresh Food Market, LEAD Marketing Agency
  • TechOhio Content Marketing Initiative, MediaSource with the Ohio Development Services Agency
  • Spectrum Health Beat, Spectrum Health
  • Brand Journalism Stories, Sunrise Banks
  • The Storage Beat, SpareFoot

Brand Loyalty

WINNER
MacPaw Museum
MacPaw

Customer Engagement

WINNER
Mural Madness
Tijuana Flats

Honorable Mentions

  • Valentines for Little Victors, Michigan Medicine
  • Xcel Energy Warming House and Puck Maker, Xcel Energy
  • Hiland Dairy Sees 40 Percent Increase in Email Signups, Linqia and Hiland Dairy, Centro, Envoy
  • Seniors and Caregivers—Thriving, Not Just Surviving, Active Daily Living LLC
  • DEVENEY Insights Blog, DEVENEY Communication

Talent Recruitment

WINNER
WeAreCisco Talent Acquisition Content Strategy for #Maythe4th
Cisco

Honorable Mentions

  • Nursing and PA Recruitment, Michigan Medicine
  • Building and Growing the KRTeam, KRT Marketing
  • You belong here, Gwinnett Medical Center—Careers

Content Marketing Assets

Article

WINNER
“‘My God, it’s better’: Emma can write again thanks to a prototype watch, raising hope for Parkinson’s disease"
Microsoft News Center

Honorable Mentions

  • “Write Ideas, a new app from the Microsoft Garage, helps students bring their ideas to the page,” Microsoft News Center
  • “Yollo the cat is no longer fat after his human built a G-Paws fitness tracker that bares pets’ secret lives,” Microsoft News Center
  • “Children’s Mercy app brings doctors home, virtually, with babies born with heart disease,” Microsoft News Center
  • “Interpreting visual art with sound for a more inclusive experience,” Microsoft News Center
  • “A ‘force of nature,’ Ros Harvey uses tech for an internet of oysters, sustainable farming and better working conditions,” Microsoft News Center
  • Better Tennessee Cover Story, Parthenon Publishing and BlueCross BlueShield of Tennessee

Blog

WINNER
Transform
Microsoft News Center

Honorable Mentions

  • Blue Cross NC Blog, Blue Cross and Blue Shield of North Carolina
  • MasterThis: You Worry Less When You Know More, Liberty Mutual Insurance/Jack Morton Worldwide
  • The Real Deal, RetailMeNot
  • The DRIVE Blog, Scott's Marketplace
  • Health Beat, Spectrum Health

Content Series

WINNER
Cliché Killers Video Series
Stein IAS

Honorable Mentions

  • Explanimators, Microsoft News Center
  • Snack Leader, Frito-Lay North America
  • Schwan's Chef Collective, Revelry Agency and Schwan's Company
  • 2016 U.S.-China Tourism Year, Quartz Creative and Visa
  • HealthChangers Podcast Series, Cambia Health Solutions
  • Corporate Sponsorships Reimagined, SAP and Momentum Worldwide

Electronic Publication or E-Newsletter

WINNER
SHIFT Happens: SHIFT Communications’ Agency Newsletter
Shift Communications

Honorable Mentions

  • Aluminum Week E-Newsletter, The Aluminum Association and Heidi Brock, Matt Meenan, Rich Goodstein
  • Z-Wave Smart Home Newsletter Relaunch, Caster Communications and Z-Wave Alliance

Influencer Content Marketing

WINNER
M Live Partners with Pokémaster to "Catch ’em All"
Marriott Hotels

Honorable Mentions

  • Take a Moment, Ogilvy & Mather and Aetna Inc.
  • Social Influencer Program, American Public University System
  • Bluesmart Series 2 Influencer Campaign, Spark
  • Linqia and Wente Vineyards Launch Multi-Flight Influencer Marketing Program; Content Inspires 105,000 Audience Engagements, Linqia and Wente Vineyards
  • Road to Coachella, Mirrored Media with BMW
  • “Bodies Revealed” Influencer Event, Liberty Science Center

Infographic

WINNER
2016 Aflac WorkForces Report
Aflac

Honorable Mentions

  • Element's Total Cost of Ownership (TCO) Index, Element Fleet Management
  • DMG-Pediatric Sleep Infographic, DuPage Medical Group

Print Publication

WINNER
KAUST Discovery Magazine Issue 3
King Abdullah University of Science and Technology

Honorable Mentions

  • The Line, Karma Agency and Frontline Research & Learning Institute
  • Better Tennessee Magazine, Parthenon Publishing and BlueCross BlueShield of Tennessee

Real-Time Content Marketing

WINNER
M Live Partners with Pokémaster to "Catch ’em All"
Marriott Hotels

Social Media

WINNER
#PMat3M Social Content Strategy
3M Canada

Honorable Mentions

  • #StoriesFromChildrens, Children's Hospital of Pittsburgh of UPMC
  • Take a Moment, Ogilvy & Mather and Aetna Inc.
  • #RediscoverDiplomat, BCV and The Diplomat Beach Resort
  • Canopy by Hilton Instagram Aesthetic, BCV and Canopy by Hilton
  • Better Tennessee Social Media, Parthenon Publishing and BlueCross BlueShield of Tennessee

User-Generated Content

WINNER
#WeAreCisco Employee-Generated Content
Cisco

Honorable Mentions

  • #InternYazaki, Yazaki North America, Inc.
  • #CutOutClara, American Red Cross

Video

WINNER
Cliché Killers Video Series
Stein IAS

Honorable Mentions

  • Church's Loves Communities, Church's Chicken
  • A Slice of Coca-Cola History: Beloved Kentucky Bottling Plant Reborn as Mellow Mushroom Pizzeria, The Coca-Cola Company, Coca-Cola Journey
  • Visit Bucks County Engages Local Videographers To Dive Into Video, Visit Bucks County
  • Old Spice and Citizen Relations’ 1-800-PROVE-IT Infomercials, Citizen Relations and Old Spice
  • Stop the Flippin' Traffic, 97th Floor and Stack Real Estate

Viral & Trending Content Marketing

WINNER
Outback Steakhouse Teaches Chrissy Teigen and John Legend How to Make a Bloomin’ Onion
Hunter Public Relations and Outback Steakhouse

Honorable Mentions

  • Pokemon GO, C.S. Mott Children's Hospital
  • April the Giraffe Campaign, Palomar Health

Website

WINNER
Microsoft Story Labs
Microsoft News Center

Honorable Mentions

  • Microsoft News Center, Microsoft News Center
  • Cisco Careers Website Redesign, Cisco
  • 1010data “The New 1010data.com,” Stein IAS and 1010data

Grand Prize

Grand Prize: Content Marketing Strategy of the Year

GRAND PRIZE
The Good Clean Food Campaign
Stein IAS and Ingredion EMEA

Honorable Mentions

  • MasterThis: You Worry Less When You Know More, Liberty Mutual Insurance/Jack Morton Worldwide
  • Microsoft News Center, Microsoft News Center
  • Michigan Health Lab, Michigan Health Blog, Michigan Medicine/Manifest
  • The Benefits Guide, Skyword and Anthem Blue Cross Blue Shield