Social media, meet social consciousness. Communications strategy, meet community affairs.
PR Daily’s 2017 Corporate Social Responsibility Awards
Put your organizational integrity on display
Is your organization dedicated to making the world a smarter, safer, healthier and more sustainable place? Show us how corporate social responsibility is woven into the fabric of your mission.
You’re leading the charge on diversity, organizational transparency, service learning, public health and education. We want to see how you promoted those efforts and how they’ve made a difference for your organization. This program features 21 categories, including two options for grand prize submissions: CSR Campaign of the Year and Agency of the Year.
Tell us how you got employees excited about volunteering. Share the results of a public health or safety initiative that educated your community and really made a difference. We want to see the events you executed in the name of a good cause. What press coverage were you able to land for a pro bono project?
We’re excited to honor the campaigns, programs and initiatives that are changing the world for the better. See a full list of categories and eligibility requirements. Then read how to enter below.
Want to know how your ideas and execution stack up? See last year’s winners here.
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between Jan. 1, 2016, and Feb. 28, 2017, inclusive.
Contact Justine Figueroa to find the perfect category for your campaign or project. You can reach her at 312-960-4304 or firstname.lastname@example.org
Early Bird Deadline: March 31, 2017
Extended Deadline: May 3, 2017
The fee for this program is $295 per entry. (Entry fee for either Grand Prize category is $395.)
Early bird submissions must be received by 11:59 p.m. Central time on March 31, 2017 to receive the $50 discount.
A late fee of $100 per entry will be added to all entries after 11:59 p.m. Central time, April 19, 2017.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training —a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: https://ragantraining.com/
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ENGAGEMENT & COMMUNICATIONS
Media Relations or PR Campaign
Journalists, media outlets and your customers were proud to share the news of your corporate social responsibility initiative. How did you entice and inspire them to write features about your initiative and generate buzz? What resources did you provide for them to learn more about your cause and even get involved? What were your PR and media goals? Share the big-picture strategy, and break it down with metrics to prove its success.
Publication (Print or Electronic)
You created a publication that told the story of your quest for social good. Was it an email, newsletter, magazine or mailer? Tell us about the creative and content strategy and why it would appeal to your employees, stakeholders, community or the public. What was your strategy for getting the word out? How did you measure your success? Send screenshots, PDF versions and other creative assets to show it off.
Report (Annual or One Time) (Print or Electronic)
Your CSR campaign was a complete success, so you pulled together a report to show it off. How did you put the results on display in a captivating manner? Show us how you displayed your achievement with excellent writing, unique visuals and striking metrics. Send us the report and the positive responses it received.
Social Media Campaign
How did social media help you generate excitement about your corporate social responsibility initiative? How did it provide opportunities to get involved with your cause? What social media channels did you use? Did photos, videos or giveaways help you meet your goals? Share your campaign and its incredible results.
Your employees and stakeholders drive the success of corporate social responsibility. How did you inspire them to get involved with your cause and tell others in their community about it? Show us how you turned them into ambassadors for your mission and how it affected the overall success of the program.
*NEW!* CSR Video or Visuals
Inspiring others to speak on behalf of your educational, environmental or health initiative calls for great visual storytelling. How did you use video or visuals to create a heartwarming, humorous or inspiring narrative? Did you interview those affected by the issue you want to spotlight? Did you create an infographic breaking down statistics about the problem? How did you share it? Provide us with the video or other visual element, and tell us about the results.
Cause Advocacy Campaign
You’re dedicated to a cause. You know the facts and statistics. You’re well versed in the available resources, but not everyone knows about the issue. So you raised awareness for an under-the-radar problem with a cause advocacy campaign. What did you do to make sure your message was heard? What channels did you use to distribute it, and whom did you target? What was the cause and what were your goals? Tell us how you got people talking about an oft-ignored issue and inspired them to get involved.
Community members help your business thrive. You gave back to them with a community affairs campaign that addressed the issues that they care about. What problem were you hoping to solve or bring to light for your community? How did you contribute to eradicating it? Tell us how you worked together for the well-being of your community and how it affected your organization.
Corporate-Community or Nonprofit Partnership
Collaboration is the key to any successful partnership. You found a partner for a mutually beneficial relationship that also helps your community. Tell us how you chose your partner and how you worked together. How did their reputation enhance the work that you’re doing together? What were the results of this partnership?
Coordinating an event is a reliable way of drawing attention to a cause or campaign. Did you put together a fundraising event to collect donations for your cause, set up an awards gala to honor those making a difference in your community or celebrate the success of a recent cause-related campaign? How did you get journalists and local influencers to drum up enthusiasm for the event? What media outlets covered it? How did it effect your business?
Education or Scholarship Program
Tell us how your organization works to support education and scholarship within your community. Did you put together a scholarship program for students at a local school? Donate funds to an underserved school in your area? Provide additional training or scholarship opportunities to employees? Share your passion for education and scholarship, and tell us how it affected your business.
Fundraising and Philanthropic Initiative
Money makes the world go around, and no one knows that better than a nonprofit in need of donations. Tell us about the cause you wanted to raise money for and your strategy for collecting those funds. Did you put together an event or set aside funds each year to donate? How did you inspire others to give with an open heart? Tell us about the difference you’re making in your community and the world.
*NEW!* Global CSR Initiative
You dedicated yourself to an issue affecting the world, and thought beyond borders to lend a helping hand. Did you dedicate yourself to ending world hunger? Did your company seek solutions to the global water crisis? Why was it important to your organization to address an international issue? Tell us how you raised money or awareness or provided resources for those issues. How did that affect your business?
Public Health or Safety Initiative
Issues of public health and safety can profoundly affect your community. How did you create a beneficial CSR initiative that couldn’t be ignored? What issue(s) did you address? How did you educate people to help them develop healthier habits? Tell us how you made your community a better place. Include your relevant videos, contests and metrics.
Employee Volunteer Program
Service learning can inspire and motivate employees. Why is that an important component of your business, and how has it made a difference for your organization and team? How did you recruit volunteers, and what project did you take on? Did employees take a day off to help build a house, volunteer at an animal shelter or plant an urban garden? Tell us how you inspired your team of volunteers. How has this affected employee recruitment and retention, along with your reputation in the community?
Green and Environmental Stewardship
Sustainability is a major pillar of your organization. Tell us why going green is important to you and what your goals are for reducing your carbon footprint. How did you educate your employees about environmental issues and inspire them to get on board? Did you start an in-office recycling program? Perhaps your organization made the switch to an alternative energy source—how did you do it? Let us hear how you transformed your business practices to preserve the health of our planet.
*NEW!* Diversity and Inclusion Initiative
Your organization prides itself on being a welcoming place for all. How did you work to eliminate conscious and unconscious bias and create a more inclusive work environment? Tell us about the programs you developed to make your organization a place that thrives on unique, diverse perspectives. Share how your business benefitted from your employee resource group, multicultural talent management initiative or training program.
Pro Bono Campaign or Project
Plenty of deserving clients just can’t afford a communications and PR overhaul. You offered your time and talents to a worthy client without asking anything in return. What challenges did you face during this pro bono project, and how did you overcome them? Let’s hear how you or your organization saved the day—at no cost to your client.
Honesty is the lifeblood of your organization. How did you pull back the veil of corporate secrecy and put the heart of your organization on display? How did you address ethical issues and make changes that are important to your community? Tell us how open conversations and educating the public about products, services and business practices has made your organization a leader in your industry. How did this effect the reputations of your employees, stakeholders and customers?
CSR Campaign of the Year
Your CSR campaign outshone them all. What challenges stood in the way of your success, and how did you overcome them? Tell us about your CSR initiative and how you exceeded your promotional, recruitment or fundraising goals. Be sure to include measurable results.
Agency of the Year
Your agency is staffed by CSR experts who can expertly navigate initiatives and campaigns for clients. You’re surrounded by first-rate creatives and strategists who work diligently to make every campaign a success. Tell us about the impressive campaigns you pulled off and how they have elevated your client roster, talent pool and reputation as an agency.
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How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.
You will be able to upload up to five additional documents to your submission. We encourage you to include press releases, design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project. Proprietary or internal information can also be attached and will not be shared with the public.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside the United States?
Yes. Entries may be submitted by organizations from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry and each category will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, and Health Care Communication News.
When and where will the winners be announced?
We try to announce a list of finalists six to eight weeks after the close of the program. The announcement of the winners comes about three to four weeks after the announcement of the finalists. Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an awards luncheon or live ceremony?
There is no live event associated with this program.
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If you have any questions about the program or problems submitting your entry, please call Justine Figueroa at 312-960-4304 or email her at email@example.com
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at firstname.lastname@example.org.
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