We want you to put your digital PR and social media communications to the test!
You heard that right. The PR Daily’s Digital PR and Social Media Awards recognize the top digital and social communicators in the PR and communications industry. We want to showcase your unique, creative digital PR and social media communication.
We want to know how they expand your goals for your agency, brand or organization.
Show off your best projects, campaigns or posts from this past year. Get your talent validated. Win bragging rights in your agency. Impress your executives and land new clients.
This year we offer 35 categories covering all things related to digital PR and social media communications. Check out categories that cover topics such as digital and social media activity, use of digital and social media, campaigns, use of specific
social media and of course our grand prize categories.
See a full list of categories, eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work in digital media and digital public relations executed between Jan. 1, 2015 and Jan. 20, 2016.
If you aren't sure if your project qualifies, contact Mary McMahon. You can reach her at 312-960-4304 or firstname.lastname@example.org.
Early Bird Deadline:
Tuesday, Jan. 19, 2016 (Save $50 per entry!)
Monday, Jan. 25, 2016
Wednesday, March. 16, 2016
The entry fee for this program is $295 per entry (entry fee for the Grand Prize category is $395). A late fee of $100 per entry may be added to entries after midnight CT, Jan 25.
Early bird submissions must be received by 11:59 p.m. CT on Jan. 19 to be considered for the $50 discount.
Please note: Entry fees are non-refundable.
All entry fees can be paid online by credit card. Need an invoice? Contact Mary McMahon. You can reach her at 312-960-4304 or email@example.com.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events.
Find out more about the site here: http://ragantraining.com/
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Digital & Social Media Activity
Tell us what makes your blog original, insightful and inspiring. Please show us its reach and give examples of its reputation and authority in your industry. Include statistical analysis (if possible) and links to blogs you've created
for your organization or client and a minimum of three posts.
What online contest or game did you create to promote your brand? How did you use one or both in a campaign to promote your brand that got results on several digital platforms? What made it original? Successful? Please include metrics
showing engagement by the players or contestants.
Digital Service/Product Launch
What product or service isn’t promoted digitally nowadays? How did you successfully promote your new service or product by employing digital media? What was your marketing plan? Share the results. Imaginative, daring and risk-taking
concepts count the most here.
Event or Stunt
You turned heads. You made a difference. Your event or stunt can be witty, silly or outrageous. It can be serious, emotionally strong or bold. Regardless, it must have made a legitimate point about your company, client, brand or product.
Your interactive display lured people to participate and learn more about your product. Your event had people live-tweeting their experiences
en masse. We didn’t say your submission had to be brainy—but it must demonstrate your behind-the-scenes hard work!
Is your intranet the first place employees go for information? What makes your social content interactive and interesting? How does it invite comment, conversation and idea-sharing? Eligible entrants in this category include those
who have done a new launch or re-launch of an intranet in the last year.
How did you livestream a debate or panel discussion, use Twitter to gather input, start a Hangout on Google+, or expand the conversation on other social channels? Show us those threads and streams! We want to see real ideas, real substance,
real debate. One-time chats and regular discussions are both eligible.
Microsite or Custom Website
We are looking for communicators who created a site with a single goal. How did you use this site to launch a new service, newsroom, create a fundraising campaign or draw attention to a forthcoming event? Tell us the results you produced.
Your company is accessible to the public with the touch of a fingertip. Mobile apps have changed the world for digital communicators. How did your mobile technology or apps move consumers to action? Did your new app promote a service,
launch a product or engage customers and fans with timely content? How did you make your employees’ lives more efficient? Show us why your mobile app has users reaching for their phones—on their way to work, at work and
Use of Digital & Social Media for…
Detail how you use social media to charm and cultivate enthusiastic followers and persuade customers to take action. What were your goals, plans and results? We want to see the data that proves you’ve gained more followers and
stimulated more interaction.
Your company brought life to a cause that desperately needed to be heard. How did your digital communication advance your chosen cause? How are you doing good so well that you feel impelled to share your successes? Show us how you
inspire others to get involved in your important cause.
The community that your client, company or agency resides in can have a great influence on the way you conduct business and how successful you are. Tell us how you engaged community leaders and opinion makers online. Please include
posts, examples of interactions and statistics from your measurement.
Content Marketing/Brand Journalism
How did you reach your audience directly by creating a website filled with articles about your industry? Perhaps you developed an internal newsroom and assigned staff beats? And don’t forget social media. How did you come up
with a social media strategy that flaunts your content and expertise, carries your news, features, and thought around the world? Explain the who, what, when, where, why and how of your strategy.
We want to hear how you harnessed social media to promote your event. Was it a trailer on YouTube, Facebook invitations, Twitter hashtags or a contest to win tickets? How did you spread the buzz? How the heck did you DO that?
How has digital PR and social media changed your internal culture? Has it brought a new openness, better business ideas, increased collaboration, real knowledge-sharing to your organization? Did your company use digital PR and social
media to touch the hearts and minds of a bright, demanding audience of potential new hires? What was the response? Tell us how digital PR and social media changed your internal communications to better connect with current and future
What did you do to best tell the heartwarming story of a thankful patient? Did you publish tales of people who transformed their lives by adopting healthy habits? Or perhaps you raised awareness about health issues in the community?
Hospitals and health care organizations have shown tremendous cleverness in engaging prospective patients and boosting their brands on social media. How did you paint your hospital or clinic into the community landscape?
How did you connect your client or company’s digital PR and social media strategy with the spectrum of traditional media? Send us your best social media release. Give us the tell-tale statistics on click-throughs to your organization’s
website. How did you communicate with journalists to further discuss your media release? How have you found other ways to get reporters, bloggers and top influencers to pick up more of your news releases?
Crisis Prevention or Management
How did you prevent a pending crisis? Tell us how you neutralized an exploding crisis on social media. Show us step-by-step how you disarmed the ticking device! We’ll be especially impressed by your social media crisis plan,
and how you improvised changes to your plan to meet unexpected new crisis circumstances. Don’t forget the post-crisis analysis.
Break down how you used seconds, minutes or even quarter-hours of video to spread your message and build awareness internally or externally. Did your video capture your audience to build awareness or enthusiasm? We’ll give storytelling
videos extra consideration.
Use of Visuals
How did you take graphics from mere illustration of a text to powerful, self-contained storytelling? What important message did you communicate? We want to see your best infographics, slide decks, photos, data visualization and Pinterest
and Instagram layouts. What was your goal? What were the results?
In what ways does your website lead your competitors and industry in design, organization, navigability and attractiveness? How did that happen? What are the new purposes and capabilities of your site? How did you make it easy to navigate?
How easily are its users able to accomplish what they came to do? Microsites and custom websites are also eligible.
Email Marketing Campaign
Email is being used in dramatic and new ways in conjunction with social networks and social media. How have you created a successful email campaign that promoted a product, event or brand? Have you promoted employees and employee ideas
internally with email promotions? Was it a launch or a standard promotional email? Indicate what made it successful. We want to see a powerful, memorable, concise email that got the job done far beyond your expectations. Show us how
you triumphed with the most common form of digital communication.
If you produced an effective online marketing campaign, reveal your results to us. Your digital platform should promote a product or brand, or your marketing campaign should have a strong digital element. The goals of your campaign
should be clearly stated and measures of success must be included.
Media Relations Campaign
How did you get the media to tell your story? How did you put on a press event to lure influencers, subject matter experts and academic authorities who would re-tell your story? How did you make an extra effort to establish relationships
with journalists? Start with the goals of your campaign and how you achieved them.
Multi Media Campaign
Tell us how you used multiple digital mediums to cut through the daily hurricane of information. What was your plan? What mediums did you decide would work best to convey your important message or campaign? How did you turn people’s
heads? We want to see results!
How did you tell your story in a way that was picked up by national news sites and traditional media? What ways did you make use of content marketing and brand journalism to do just that? What tools did you use? Letters to the editor?
Op-eds? Videos? Your corporate newsroom? Facebook? Instagram?
Social Media Campaign
How did you bring all the pieces together into your best social media campaign of this past year? We want to see more than just an improved Facebook newsfeed page or a re-vitalized Twitter account; we want to see how you executed a
cohesive campaign on several online channels. We'll be looking for deliberate strategy, great content, and results.
Did you launch a campaign aimed at a particular consumer group last year? How did your custom-made message strike a chord in that audience? Who did you reach? College students majoring in theater? Yoga instructors? People named Karen?
Tell us how you reached your ideal consumers, and how you tailored a message just for them.
How did your inspired concept go viral and get noticed by the entire company, Web or world? Tell us how your digital campaign caught fire. If you really did go viral, either internally or globally, our readers will want to know every
detail of your viral secret.
How did you make the best use of the world’s biggest social network to communicate, connect and promote your client, company or agency? How does your Facebook page enhance your PR and marketing strategy? Entries for this category
do not need to focus on a specific campaign.
Brands and companies have created new corporate personas from scratch on Instagram. They’ve given their followers an inside look at their operations, current products and forthcoming announcements. What was your special Instagram
strategy and what kind of results have you seen? We want to know how you used this popular visual platform to connect with your consumers.
LinkedIn has proven to be the social gateway to the business world. Have you made your organization a new social business force on LinkedIn? How? Have you made your exec an industry authority by your astute use of LinkedIn publishing?
Did you share important announcements, engaging articles or appeal to a new generation of the workforce in a creative way? Share with us how you use the business professional's platform of choice.
Pinterest lets users see the best or newest products and services at a glance. How did you combine photos, graphics and text on Pinterest to publish original content that built new followers among customers, prospects and targeted
audiences? Did your illustrated narrative convey a powerful, practical message about your organization or brand to employees or the public? How did this visual platform bring in new business?
Do you use Twitter to build a following for your client or organization, handle a crisis or deliver news? How do your tweets fit into your PR and marketing strategy? How do you use Twitter to interact with customers in real time? Entries
for this category do not need to focus on a particular campaign. We want to see your most interactive, inviting Twitter accounts.
Grand Prize: Best Digital PR Campaign
You’re an expert communicator in marketing or PR. You put together a digital campaign to write home about. Tell us about it. Share its vision, goals and success. The Campaign of the Year Award will honor the communicator, department
or agency who demonstrated to the rest of us how it ought to be done. Your concept must be groundbreaking and your implementation inventive, unexpected and even daring.
Grand Prize: Best Social Media Campaign
We want to know how you brought all the pieces together into your best social media campaign. The grand prize winner will be an exceptional campaign that was stunningly executed on two or more platforms. Our judges will look for creativity,
innovation, sound communication and, of course, data and metrics. We want to hear about projects large and small. No truly original idea is too small to talk about!
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How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. The only requirement is that all entries be submitted in English
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalist about 6 to 8 weeks after the close of the program. The announcement of the winners comes about 3 or 4 weeks after the announcement of finalists.
Each category winner will be celebrated in a headlined news story on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
Finalists will be announced at the Social Media Conference for PR, Marketing, and Corporate Communications at Disney World.
Check out all of Ragan’s events here.
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If you have any questions about program or issues submitting your entry please call Mary McMahon at 312-960-4304 or email her at firstname.lastname@example.org.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at email@example.com.
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