The Social Media Awards have ended; however, entries will be accepted for one final week with a late fee.
Enter by November 15, 2013 to have your work considered in this year's program.
PR Daily is looking for the latest and the greatest work that you are doing on social media!
After splitting social media away from our Digital PR Awards, we have made this year’s awards bigger, better, and more inclusive than any other program!
We have categories for social media platforms, all types of campaigns, and even a separate list of social media skills like tagging, use of photography, and contests. With thirty categories to choose from, you’re bound to find at least one that’s right for you!
Got a large campaign that used multiple platforms? Enter it for the Grand Prize. We will be awarding multiple Grand Prize winners based on the size and scope of their social media campaigns.
This is your best chance to get your work recognized by the #1 news site in the PR industry! Share your work with our audience around the world!
Scroll down to find out more about this year’s program.
These awards are open to in-house, agency, or independent communication practitioners in the corporate, private, nonprofit and public sectors. Enter your work, the work of your PR team or submit entries on behalf of your client.
We want to see work from any industry, anywhere in the world. Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work on social media executed between January 1, 2012, and October 25, 2013. If you aren't sure your project qualifies, contact Tyler Landry. You can reach him at 312-960-4303 or
Early Bird Deadline: Friday, October 11, 2013
Deadline: Friday, October 25, 2013
Extended Deadline: Friday, November 1, 2013
LAST CHANCE: November 15, 2013
The entry fee for this program is $249 per entry. Entries submitted before October 12 will receive a $50 discount per entry.
A $100 late fee will be added to entries submitted after November 1, 2013.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PR Daily, read by hundreds of thousands of communications professionals around the world
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2013 or 2014
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/.
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|Winners will be awarded in the following categories:
Social Media Activity
- Community Engagement
The whole point of social media: Interacting one on one with followers. How do you use social media to listen? Are you skilled at starting a conversation about your brand? Does your social media persona see the importance of fan feedback? Show us how you listen and respond.
Who doesn't like a little competition? Whether it was your followers battling it out against each other, a poll to pick a fan favorite for a new product name, or a race to the most number of likes, tell us about the contest or game you ran on social media.
- Live Chat
Online discussions are more numerous now than ever before. Brands and companies communicate with customers, followers, and the public with ease. Did you live-stream a debate or a panel discussion, use Twitter to gather input, start a hangout on Google+, or expand the conversation on other social channels? One-time chats and regular discussions are both eligible for this category.
- News Release/Announcement
No boring print press releases needed for your announcement. When the time came, you went straight to your audience. How did you make the big announcement, launch a new product or service, or share news with your followers using established social media channels?
- Use of Paid/Sponsored Content
Most social media platforms have introduced featured or promoted content. We want to see how you have used paid ads, sponsored posts, and promoted tweets to get your message to your intended audience—even if they aren't following you already.
- Use of Photography
Great photography is memorable, engaging, and full of emotion. It drives traffic to your site, exponentially grows shares, and conveys the personality and culture of your brand like nothing else. Facebook photos, Pinterest boards, Instagram accounts, gifs—wow us with your social media photography.
- Use of Tags/Hashtags
Tags make and break content. Cleverly tagged content is easier to find, share, and organize. Tags help with SEO, allow for long conversations, and sometimes take on a life of their own. We want to hear about the tags and hashtags that accompany your content or campaign.
- Use of Video
YouTube dominates the video landscape, but now Vine and Instagram are begging to play hardball with their Big Brother. Break down for us how you used seconds, minutes, or hours of video to spread your message and build awareness internally or externally.
- Viral Campaign
Market researchers have tried to crack the code for viral this and viral that for years. Did you beat them to it? Hundreds of thousands of view, likes, and stunning ROI say that you clearly did something right. Show us the creative content that led to unbelievable shareability. Support your entry with data on how many your campaign “infected” with an incurable madness to consume.
Use of Social Media for…
- Brand Awareness
“Build your brand's awareness.” This sounds straightforward, but can be difficult to execute. Awareness is essential to any company's communication strategy. Detail how you use social media to gain enthusiastic followers and convinced customers. The numbers don't lie. We want to see the data that proves you’ve gained more followers, more quickly that you thought possible.
- Cause Advocacy
Social media seems built to spread information about a cause or issue. We've seen the immense power of social media to spread a message and rally support behind a cause (even if that cause is sending pizzas to a children's hospital). What social issue gained awareness because you promoted it on social media?
- Crisis Management
The egalitarian nature and speed of social media is a breeding ground for crisis! It can also be an asset. Videos, pictures, comments and hashtags spread the word faster than the laws of physics allow. Tell us how you handled the explosion of a crisis on or with social media.
- Content Marketing/Brand Journalism
The hottest, biggest trend in PR and marketing is no stranger to social media. Companies and organizations use social media to share news, stories, photos and video just like teenagers on Facebook. They tell fascinating, complex stories, often with nothing more than photos and captions. Do you? Explain the who, what, when, where, why and how of your strategy.
Did you source photos or video from your followers for your campaign? Was your latest marketing or PR inspiration made possible by small contributions from hundreds or thousands of people? Tell us what you asked your audience to contribute, how they responded, and what you achieved with their input.
- Event Promotion
We want to hear about how you took full advantage of social media to promote your event. A trailer on YouTube, Facebook invitations, hashtags on Twitter, or a contest to win tickets? How did you spread the buzz? How the heck did you DO that?
By sharing patient stories, spreading info on healthy lifestyles, raising awareness about health issues in the community, or easing the public's fears regarding a recent flu outbreak, hospitals and health care organizations have shown tremendous cleverness in engaging on social media. How have you painted your hospital or clinic into the community landscape?
From sponsored posts to featured stories, social media marketing has been on an incredible journey for the last three years. We want to hear about how your online marketing campaign changed minds and hearts inside and outside your organization. Please tell us the whole story.
- Governmental/Public Affairs
Local governments, state and federal agencies, and public interest groups use social platforms to communicate with the public in intimate ways never before attempted by once-remote bureaucracies. Nobody denies social media's power to make or break political careers, influence policy, or just spread awareness. Share your success story. Private ad and PR agencies may submit on behalf of a client.
Social media lowers the cost of promotion for organizations on tight budgets. How was social media used by your nonprofit to gain exposure without breaking the bank? Again, agencies may enter on behalf of their not-for-profit clients.
- Internal Communications
Social media is the most powerful way to spread information to employees, listen to concerns, and organize events that has ever been devised. Do you have your own platform or are you using one of the popular publicly available platforms? Show us how social media allows you to communicate with your employees.
- Public/Media Relations
The stats on the superior effectiveness of the social-media and multi-media press release over the old print news release are staggering. Do you use social media to get the attention of the press? Are you finding ways to get reporters to pick up more of your news releases? Did you target bloggers or top influencers instead?
Can you believe people once wondered if brands needed to be on Facebook? Without a doubt, Facebook is the biggest platform to share photos, post announcements, and start conversations with your followers. How do you us it? Show us how your organization or client engaged its market or audience on the world's No. 1 social network.
Your competitors have barely figured out how to log on to Google+. You've built a powerful site that extends your messaging and demonstrates savvy about integrating social signals into search. Show us what you did and how it made a difference.
This platform offers a lot more than just 15 seconds of video fame and filters. Brands and companies can share their personality and style or give their followers an inside side look at their operations and process. What was your strategy when joining Instagram and what kind of results have you seen?
It's a golden source of business intelligence for customers and clients, a critical discussion board for peers in your industry, and a powerful recruiting tool for new talent. Share with us how you use the business professional's social media platform of choice.
This social sharing site has exploded to become the hottest platform of the year. Show us how you've combined photos, graphics and text on Pinterest to re-purpose content or share original content to build a following among customers, prospects, and targeted audiences.
Yahoo! saw its potential and so did you. While others scoffed, you embraced micro-blogging to share text, video, photos, audio, and more on a completely customizable branded page. It's the best of all platforms rolled into one. Tell us how you use Tumblr to its fullest potential.
Show us how your organization or your client uses the micro-blogging pioneer to engage customers, prospects, online influencers, and fans of your brand. The winner will demonstrate a communication strategy that puts conversation and great content-sharing at the top of its list.
You know YouTube isn't just a video repository. It's one of the biggest search engines out there. Show us how you used video to enhance communications and extend your reach, especially to employees, vendors, investors, the media—and the public.
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How to Enter
Prepare a thorough synopsis for the judges explaining the purpose and scope of your project. Don't forget to show examples of your work! We ask that the synopsis be about 1,000 words.
We strongly recommend that your synopsis include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Entering only takes a few clicks using our easy, online awards portal.
- Click here.
- Choose your category.
- Complete the entry form.
- Attach your supporting materials.
- Click submit.
To preview the online entry form, click here.
The system will allow up to 5 MBs of files. If you have more documents or would like to share larger files, we recommend hosting them with the file uploading/transfer service of your choice (Dropbox, YouSendIt, etc.). Share the link in the appropriate location on the entry form.
Physical documents and digital files can also be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
If you are unable to enter using our online entry process or pay the entry fee with a credit card, you can submit your entry by mail and/or pay with a check or bank transfer.
When mailing supporting documents or payment, please complete and include an entry form. Download the entry form here.
If you have questions, contact the program manager, Tyler Landry. He can be reached at 312-960-4303 or firstname.lastname@example.org.
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May an organization or individual enter more than one category?
Do you accept entries from individuals and companies outside the United States?
Absolutely. Many of them have won! We just require that entries are submitted in English.
How do I increase my chances of winning an award?
Each entry will be given equal consideration by our judges, so make sure your synopsis is a thorough as possible. In your synopsis, be sure to include the results of your work.
Do you return entry materials?
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If you have any questions about program or issues submitting your entry please call Tyler Landry at 312-960-4303 or email him at email@example.com.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Staci Diamond at 312-960-4671 or email her at firstname.lastname@example.org.
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