Cantor Fitzgerald for its affiliate BGC Partners, Inc.
GYMR Public Relations for ABIM Foundation
Ketchum for DoubleTree by Hilton
National Restaurant Association
Phillips & Company for Explore Mars
Best PR Campaign - $100,000+
Hilton courts Chinese customers with targeted campaign
Noticing an increase in travelers from China, Hilton welcomed guests in new ways—and gave the media something to write about.