Honorable Mention:
Proof Integrated Communications and NRG
Jackson Spalding and The Coca-Cola Company
Ketchum Inc. and DoubleTree by Hilton
Sara Lee Corporation and O'Malley Hansen Communications
Waggener Edstrom Worldwide Inc. Bellevue and Microsoft Mobile
Monotype Imaging Inc.
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Best Publicity Campaign
BAND-AID® dispatches ‘Glambulance’ for fashion emergencies
The clever campaign around the special edition Cynthia Rowley-designed BAND-AID® yielded more than 80 million media impressions.
Winner: RF|Binder, Inc. and BAND-AID