Affect for Radware
CRT/tanaka for Cambria Suites
GreenRubino for Washington State Fruit Commission
Grow Marketing for Birkenstock USA, LP
RF|Binder for Abine
RF|Binder for Ameriprise Financial
Weber Shandwick for Mars Chocolate North America
To see all the winners of the
2013 PR Daily Awards click here!
Best Traditional Campaign
BlackBerry on its deathbed? PR staff says, ‘No!’ and turns the tide
In June 2012, BlackBerry’s PR department launched an amazing blitz that signaled BB’s resurrection. The big weapon in this campaign: good old handshake, glad-to-meet-you PR.