Honorable Mention:
Lola Red PR and MyForce
Vantage Communications and YKK AP
DataSource: Conversion failed when converting from a character string to uniqueidentifier.
Best Tweet of the Year
The Milk Processor Education Program’s tweet celebrates OREOs, Shaq’s retirement and milk—all in 140 characters!
Capitalizing on a popular hashtag, this tweet drives people to its contest.
Winner: Weber Shandwick and MilkPEP