Honorable Mention:
Allidura Consumer and The Coca-Cola Company
American Airlines and Weber Shandwick
HanesBrands Inc. and O'Malley Hansen Communications
Virgin Atlantic Airways
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Best Green Initiative
Packaging company shows its mettle with a slick sustainability report
No beginner’s luck
here. Crown Holdings’ inaugural booklet about its green efforts deftly
integrates hard numbers with its human component for a wide audience—and grabs
a Ragan award.
Winner: ABI Marketing Public Relations and Crown Holdings, Inc.