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JWT INSIDE for City of Hope
Red Hat Inc.
Weber Shandwick for Royal Bank of Canada
Best Recruitment Video
Fast-paced recruitment video for GM hits its target demographic
This recruitment video might change your opinions about Detroit and the future of the auto industry.
When you think about places to relocate to, does Detroit top your list?
But that’s not stopping General Motors
from trying. Faced with the challenge of recruiting new IT talent to its organization, it created a high-energy recruitment video. With the help of JWT INSIDE
, a work-focused agency, the video wins PR Daily’s 2013 Video Award for Best Recruitment Video.
The video highlights the energy of the city, addresses the perception that General Motors is an “old boys” club, and keeps a youthful, upbeat tone for the audience.
Congratulations to Julia Toth, Aisha Waller, Nica Russell, Denise Bureta, and Media Creative Communications.
To view their winning video, please see the following link: http://jobs.gm.com/go/information-technology-jobs/325527/
Want to get recognized for your hard work? Find out about Ragan and PR Daily’s award programs here: http://www.prdaily.com/Main/RaganAwardsPrograms.aspx