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National Restaurant Association
Best Fitness/Health Campaign
Kaiser Permanente steps forth to help Every Body Walk!
Walking maps for all 50 states, a mobile app, events east and west, and its participation in the Rose Parade helped this health care organization get Americans moving
Kaiser Permanente earned top honors in the 2012 PR Daily Awards Fitness/Health Campaign category for its grassroots public awareness campaign about the health benefits of walking, “Every Body Walk!”
We congratulate the team that collaborated on the winning effort.
Every Body Walk! was steps ahead of others in its category, thanks to its frequently updated interactive website, its mobile app and strong, evolving presence on Facebook, Twitter, YouTube and Meetup, its interaction at a number of national conferences, a flash mob, a walk-to-school day, an award-winning Rose Parade float, and more.
In an attempt to reverse the trend of 70 percent of Americans living a sedentary lifestyle, the campaign seeks to get people walking 30 minutes a day, five days a week—alone or with others.
Unique visitors to the Every Body Walk! website number in the hundreds of thousands, with visitors spending about 2.5 minutes each, while Facebook fans and Twitter followers continue to grow.
With minimal branding, but tremendous reach, Every Body Walk! is creating a national conversation and setting the stage for a documentary about the benefits of walking. We wouldn’t be surprised if it’s a “winner,” too.
To view the winning work, please click here.