American Cleaning Institute, 2013 ACI Sustainability Report
American Traffic Solutions, The Road Safety Ink Newsletter
Cherokee Nation Businesses, Where the Casino Money Goes 2013 edition
Gregory FCA for CA Technologies, CA Technologies SlideShare: “Futureman: Cloud Success Tips from the Future”
GS&F for LP Building Products, Engineered Wood Magazine
Perkins Communications Dept., Perspectives Magazines
To see all the winners of the
2014 PR Daily Awards click here!
Best External Publication
Show them the money: Dallas Fed invests in financial ed
Publication teaches students and adults all about money, with a little help from our friend George Washington.
Money may make the world go round, but what do most people really know about it? Everyday Economics: Money
, from the Federal Reserve Bank of Dallas
, seeks to educate high school students in simple terms about what money is, how it’s changed over time, and how money affects our lives today. (The Everyday Economics series is an established brand with high school educators.) Its light tone and informative text go a long way toward demystifying finance for any reader, making it the clear winner of Ragan’s 2014 PR Daily Award for Best External Publication.
uses witty illustrations of George Washington to introduce and comment on the subject. The first page is representative of the publication as a whole, asking and answering the basic question, “What is money?”
“Money is so important that when no official money exists, people often create it. For example, during World War II, prisoners in prisoner-of-war camps used cigarettes as money. All other goods were priced in terms of cigarettes, and prisoners willingly accepted them as payment for any other good.”
The text is lively, the graphics clear, the illustrations whimsical but informative. Page 6, for instance, features an illustration of a 100 trillion dollar note issued by Zimbabwe during a period of catastrophic inflation. Next to the note, a cartoon of George Washington stares and exclaims, “Wow, that’s a lot of zeros!”
High school students will learn a lot, along with general readers of any age. Darcy Melton, Stephen Clayton, and Jennifer Afflerbach of the Dallas Fed’s Economic Education team have produced a publication whose value goes far beyond dollars and cents.
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