Natural gas vehicles can reduce greenhouse gas emissions by up to 30 percent. Natural gas also costs about 30 percent less than regular fuel.
In Europe, the demand for these types of vehicles is growing, but very few of them are on the road. Why? The limited number of fueling stations discourages people from buying NGVs. And since there’s a limited number of NGV drivers, energy companies don’t feel compelled to create new fueling stations.
We award Gazprom Export
, the world’s largest natural gas producer, and its two agencies, Ketchum
, the prize for Best Global PR in Ragan’s 2014 PR Daily Awards for trying to fix the problem.
In 2008, it started the Blue Corridor NGV Rally. This caravan of NGV drivers traveled throughout Europe to discuss the benefits of using NGVs and spark discussion at roundtable events.
One goal of the rally was to promote it 24/7. Blue Corridor
did this by publishing updates on Twitter, Facebook, Google+, YouTube, and its newly designed website.
The 2013 Blue Corridor NGV Rally was the most successful one in its history. In total, it had 50 million monthly media impressions and thousands of viewers keeping track of the rally online. Media coverage spanned 17 countries. Along the 18 rally stops, there were attendees from European gas companies, automobile manufactures, government officials, journalists, and energy academics.
According to the entry, since the Blue Corridor NGV Rally’s first tour in 2008, the number of NGV filling stations has grown by 40 percent in Europe. Worldwide, there are now more than 21,000 natural gas fueling stations, as compared to 10,000 in 2008.
Congratulations to Kathy Jeavons, Paul Cohen, Matt Simmons, Daniela Stawinoga-Carrington, Robin Levy, Diane Padilla, Danny Strauss, Alex Levite, Alexa Voytek, Ryan Thornton, David Riva, Frank Stovicek, Lauren Brandstein, and Navneet Rawal.
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