Cornerstone Public Relations for BitTorrent, BitTorrent is Not a Crime
Nasher Sculpture Center, Nasher XChange
Stein IAS for Trelleborg Marine Systems, Rubber Stamped!
TTNET, TTNET 360
To see all the winners of the
2014 PR Daily Awards click here!
Grand Prize: PR Campaign of the Year
Change.org encourages people to share experiences in support of petition drive
Additional sophisticated techniques, including a collation of issue experts, led an organization targeted by activism to change its policies.
The very best entries in any competition are able to connect the goals of the communication to the results. In this case, though armed with convincing and compelling data about outputs, Change.org
is also able to point to an outcome that aligns perfectly with the original goal.
What began as a single petition from a mother ousted as a Scout leader because she is gay turned into a campaign that contributed to the Boy Scouts of America’s decision to allow gay youth to join its ranks. The combination of a clear goal, well-executed and wide-ranging tactics, and strong measurement makes this the obvious choice for the Grand Prize of PR Campaign of the Year in Ragan’s 2014 PR Daily Awards.
Special recognition is due the Change.org team that pulled it off: Brianna Cayo Cotter, managing director of communications; Shareeza Bhola, communications manager; Michael Jones, senior campaign director; and Mark Anthony Dingbaum and Kate Staymon-London, senior campaign managers.
Want to get recognized for your hard work? Find out about Ragan and PR Daily’s award programs here: http://www.prdaily.com/Main/RaganAwardsPrograms.aspx