ASGK Public Strategies for Illinois Unites for Marriage, Winning Marriage Equality in Illinois
Dallas- Fort Worth International Airport, 40th Anniversary
MWW for New Jersey Development Authority, Making “Stronger than the Storm” A Self-Fulfilling Prophecy for New Jersey Shore Businesses and Communities
To see all the winners of the
2014 PR Daily Awards click here!
Best Traditional Public/Government/Civic Campaign
Cherokee Nation Businesses spreads the word about health initiative
The group increased the value of a $100 million effort to improve health care access for the Cherokee people by spreading information about it effectively.
A $100 million initiative to improve health care access and infrastructure for the Cherokee Nation
certainly could do a lot to help people. What helped even further was an effective media campaign to actually let the people receiving that help know about it.
The Cherokee Nation Businesses
communication team set to work getting the word out to not only Cherokee people, but also other Oklahomans who would benefit from the job creation and ease on an increasingly stressed health care system the initiative provided. They went at it from all sides: local TV, graphic elements, Twitter, Facebook, infographics, and more. The idea was to explain the entire initiative in one stop.
Via the team’s online newsroom, announcements went out to the media, and a news conference at the Hard Rock Hotel and Casino Tulsa turned into a major event. That’s why the Cherokee Nation Businesses is the winner of Ragan’s 2014 PR Daily Award for Best Public/Governmental/Civic Campaign.
Using a very limited budget, the team scored some big wins. In less than two weeks, the initiative earned more than $444,000 in media coverage from online outlets including Yahoo News. It also obtained a considerable amount of local TV coverage, and almost $37,000 in print coverage.
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