Cronin and Company, LLC for Connecticut & Western Massachusetts McDonald’s Owner/Operator Association, McDonald’s #BreakfastRoutines Twitter Party
Dallas/Fort Worth International Airport, @DWFAirport Twitter Feed
To see all the winners of the
2014 PR Daily Awards click here!
Best Use of Twitter
Twitter integral to campaign focused on Facebook and Instagram
Sourcing images through Twitter leads to strong awareness of new mobile phone camera in India.
While Twitter does let you share images, you are more likely to think of Facebook or Instagram when dealing with online images. Yet MSLGROUP wove Twitter into its campaign in India to generate awareness of the camera function on a Sony mobile phone.
Using local mobile-phone photographers popular on Twitter in four key market cities, MSLGROUP populated a microsite with photos they took with the new camera during a four-week campaign that involved other uses of Twitter. The microsite was designed to capture images from the photographers’ Twitter feeds. This comprehensive approach earned MSLGROUP top honors in the Best Use of Twitter category in Ragan’s 2014 PR Daily Awards.
Photographers using and tweeting about the camera on the mobile phone also engaged directly with fans asking questions, as in this exchange:
Neeta Shankar (photographer): Testing out the new Xperia Z1’s low light ability.
Amritanshu: I think my #Nokia #Lumia 1020 with optical image stabilization sets up ISO till 20000 to support a great night picture.
Neeta Shankar: Xperia Z1 too has Image Stabilization and supports up to ISO 3200.
Amritanshu: Hmmmm. Looking forward to a detailed review then.
We congratulate those who planned and staged this campaign: Anas Abbasi, design and development executive; Gaurav Ratra, creative design executive; Mehak Sachdeva, Aayushi Seth, and Shivam Vohra, account executives; Racht Verma, content manager; Surya Kundu, account director; and Narendra Nag, account lead.
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