Honorable Mention:
Current Lifestyle Marketing for Hidden Valley Original Ranch Dressings and Dips
Eastwick for Violin Memory
Grow Marketing for Birkenstock USA
KC Projects, LLC for Slice Pizza & Brew
M Booth for Unilever
RF|Binder for BAND-AID Brand
RF|Binder for Dunkin' Donuts
Best Branding or Positioning
Norwegian Cruise Line extends strong positive PR by months
Norwegian publicists milked their CEO’s appearance on the TV reality show “Undercover Boss” in imaginative ways, while the PR fallout boosted internal morale and operations mightily for the cruise line.
Winner: Norwegian Cruise Line