The 2013 Video Awards are now closed. We look forward to launching the 2014 program in November 2014.
Finalists announced for the 2013 Video Awards! See the complete list.
Ragan Communications’ PR Daily is proud to launch the 2013 Video Awards!
We’ve seen great video clips and segments submitted as parts of campaigns in our other award programs, but now we want to judge your videos pure.
Let them shine by entering our first ever Video Awards!
We want to recognize the very best videos for both internal and external audiences. We’ve got over 20 categories covering the most important topics for business communications.
No matter how offbeat, exotic, mundane or technical the subject matter, we want to see it.
Our judges will be looking at the quality and effectiveness of the videos to determine the winners. We’ll want to see how you maximized production values, stretched small budget dollars, crafted compelling, dramatic stories that fascinated and drew your audiences in to the heart of your message, and took full advantage of the powerfully humanizing and personalizing video format—and did all this in no more than a few minutes.
Ragan is very pleased to partner with Qumu, provider of business video platforms, for this year’s inaugural program. Find out more about Qumu and its services here.
Share your video with us and take top honors!
Find out all about this year’s program below.
These awards are open to companies in the corporate, private, nonprofit and public sectors. Enter your work, the work of your team or submit entries on behalf of your client.
We want to see work from any industry, anywhere in the world. Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year's program is open to any videos produced or launched between January 1, 2013 and January 29, 2014. If you aren't sure your project qualifies, contact Danielle Schultz. You can reach Her at 312-960-4304 or
Early Bird Deadline:
Wednesday, January 15, 2014
Wednesday, January 29, 2014
Extended Final Deadline:
Friday, February 7, 2014 (No late fee!)
The entry fee for this program is $195 per entry per category.
Entries submitted before January 15 will receive a $50 discount per entry.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PR Daily, read by hundreds of thousands of communications professionals around the world
- An elegant trophy
- One complimentary registration to any Ragan event or conference in 2013 or 2014
The winner of the Grand Prize will also receive a one-year membership to Ragan Training--a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/.
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|Winners will be awarded in the following categories:
Videos by Topic
- Charitable/Not-for-Profit Video
More than other media, video has the power to visibly capture emotion. It can powerfully spread awareness for a cause or engage the viewer to take immediate action. How does your organization use video for charity? Entries from non-profit organizations or for-profit companies doing charitable work are eligible.
- Company Overview Video
Do you have a video that explains your company’s services or goals for your website, pitches, tradeshows and PR and marketing campaigns? We want to see how you encapsulate the skills and culture of your organization succinctly.
- Event Video
Capturing the spirit of a live event in words is difficult. Video does this almost effortlessly and indirectly, often as a by-product of telling a personal story. Let us see the video that you created for your event. Was it a promotion to get people excited for an event? Or a recap, looking back at the highlights of a successful event?
- HR / Benefits Communication Video
Communicating about HR procedures, changes to benefits packages and insurance coverage isn’t always exciting. There’s so much technical information (and often a lot of fine print). Video makes digesting sizable chunks of technical information and rules and regulations easier and less painful. How did your video boil down gallons of info into crystal-clear explanations?
- Internal Communications Video
“Not another memo!” was the cry from your employees. You listened. Whether you delivered company news onscreen in place of a newsletter, extended holiday greetings, announced a major merger or a new direction, boosted morale or shared an exec’s statement, we want to see.
- Interview Video
Audio and video convey so much more than mere information, more than just words on a page. Video sends messages of human wisdom more powerfully than any other medium, period. We want to see how you used video to bring a person’s passion or story into vivid, pulsing life. Show us how you made the most of the format.
- Marketing Video
If one picture is worth a thousand words of printed marketing copy, how valuable does that make a video that tells your product’s story, nails its advantages over competing products, and conveys a subtle sense of your company’s superior sincerity and regard for its customers? Have you shot a video that embodies at least some of these virtues? Share it with us, please!
- News Story Video
Did you produce a piece of video that would make William Randolph Hearst proud (after he overcame his confusion at being asked to look at a fascinating news story on “video”)? Your video is citizen journalism refined; you captured the full story. Tell us how you covered all the important questions and delivered a video full of vital information to employees or customers.
- Public Relations Video
Video is the perfect medium for a pitch—it is visually stimulating, short, and, if done with flair, commands attention and sets you apart from competitors. Did you keep your audience in mind when you sent out these video pitches—perhaps even personalize them? Wow us!
- Public Service Announcement
Did you stretch your creativity muscles to the max with your provocative public service announcement? We want to know how you developed the announcement, its mission and purpose, and most important—what were its results.
- Recruitment Video
Finding good talent that will fit your company’s culture is difficult. If you aim to hire GenY or Millennials, you’re bound to have reached out to them with video. Share with us your company video’s superlative storytelling that touched the hearts and minds of a bright, demanding audience of potential new hires.
- Safety Video
Safety is a serious subject but it doesn’t have to be boring! Tell us how you combined soberness and sincerity with humor, innovation and cleverness or matched the serious tone of the subject with powerful visuals. We want to know how you used video to invigorate a safety campaign either in your workplace or in public.
- Training Video
Video is unexpectedly the most powerful “new” medium in corporate journalism. Have you produced a video to train new employees, explain new procedures, lay out a new vision, or update critical info for the members of your organization? We want to see your cleverest informational or educational video.
- TV Advertising Campaign
TV ads come with their own set of constraints and opportunities. They have to be unique, memorable, and watchable again and again. Show us how you maximized exposure for your company, product or service with an innovative, fresh, unmistakable TV ad campaign.
- Animated Video
Sometimes, your storyline or characters just wouldn’t work if they were situated in the real-world. Thank goodness for animation creativity. Whether you used stop-motion, illustrations, flash or something we’ve never seen before, show us your best animated video.
- Funny Video
Humor can lift morale, sell a product or get people talking. Regardless of your end game, we want to know how you maximized the funny and made a video that will have us ROTFL.
- Low-Budget Video (<$2500)
Cameras are cheaper, lighter, more powerful, more accessible than ever before, and it's now correspondingly easier to make stunning video without paying one cent of overhead. Show us how you stretched every dollar and got more video bang for your buck.
- Short Length Video (<30 seconds)
Twitter taught us concision in prose. Instagram taught us the power of a picture. The rise of Vine proves that great video can be made with six seconds of film. Can you stop employees in the hall to watch a crucial 30-second company message? It’s hard to do! Your entry can be made with any program or equipment, but we ask that you keep your clip to no more than 30 seconds.
- Use of a Celebrity or Personality
Did you co-opt a star to add a boost to your video? Is he or she a local or regional personality who everyone knows or someone just very recognizable to your target audience? We want to know how you exploited your celebrity’s influence and reputation to lend credibility to your video’s message.
- Viral Video
The creators of most viral videos had no intention of making a video that appealed to astronomical numbers of viewers. Whether you shot a client video knowing it had potential for seven digits’ worth of views, or created one you hoped would get a few hundred looks, we want to see it. Don’t forget to provide the stats to back up your success.
- Video Blog
Do you or your team curate a video blog that people watch regularly? Tell us about your blog, your strategy, topics you cover and what works to keep your audience interested.
- Video Infographic
One of the most powerful trends is infographics. Why? Because it’s a great way to deliver a vast amount of information without losing your audience’s attention. Combine a static infographic with motion and audio and you’ve got a video infographic. Easy to watch, easy to understand, and easy to share. We want to see yours.
- Video Series
Sometimes, one video isn’t enough to cover a topic or tell a complete story. Share your video series with us. The judges will be looking for interesting segments that, taken together, add up to more than the sum of their parts. Does each segment of your series tell a logical, clear, self-contained story—and yet play an indispensable role in the narrative of the whole series?
Not everyone can be at the same place at the same time. Not a problem anymore. We want to know how you shared a live event with dozens, hundreds, or tens of thousands of people on video.
Grand Prize - Qumu's Choice
A grand prize video will be selected from amongst the winners of the above categories. No extra entry needed; every entry has an equal shot at the grand prize.
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How to Enter
Entering Ragan's awards are now easier than ever using our online awards portal! Log into the system with your email address and password or start a new application to register as a new user.
To preview the online entry form, click here.
On the entry form, be sure to select a category and include a thorough synopsis for the judges explaining the purpose and scope of your project.
We ask that the synopsis be around 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Entry fees can be paid online with any major credit card. If you are unable to enter using our online entry process or need to pay by check or bank transfer, contact the program manager.
Supporting documents that can't be uploaded to the system and offline entries should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
When mailing supporting documents, please complete and include this form: Mail-in Form
If you have questions, contact the program manager, Danielle Schultz. She can be reached at 312-960-4304 or firstname.lastname@example.org.
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Are your awards programs open to companies worldwide?
Yes. The only requirement is that all entries be submitted in English.
May an organization or nominator enter more than one entry?
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalist about 8 to 10 weeks after the close of the program. The announcement of the winners is usually about 3 or 4 weeks after this announcement.
Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
Can I submit a video produced for my company by a third-party?
Yes, assuming you have the authority and/or permission to submit the work. There are places on the entry from to recognize and mention your vendor or partnering company.
Will you be posting and sharing the videos entered?
For judging purposes, all submissions will stay confidential within our team.
For the winning entries, we do like to share the final product with our readers; however, we completely understand that some material is not meant for the public. If you have an internal video or one that contains confidential information, we will work with the winner to share screen captures, clips, or simply posted a write up of the winning video.
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If you have any questions about program or issues submitting your entry please call Danielle Schultz at 312-960-4304 or email her at email@example.com.
If you are interested in sponsoring one of Ragan Communications' award programs, please contact Staci Diamond at 312-960-4671 or email her at firstname.lastname@example.org.
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