After Black Friday debacle, Dell takes a beating from its customers

The computer maker pulled a switcheroo on some of its customers—they didn’t like it much.

Ragan Insider Premium Content
Ragan Insider Content

Congratulations are in order for Dell, which employed this tactic and managed to cause its fair share of outrage. It all happened when the clock struck Black Friday, and users flocked to the Dell website to purchase the Inspiron 14z, which was marked down from $599 to $299.

The
Huffington Post describes what happened next:

“… the problem originated with the high volume of traffic to the website and server issues on Black Friday that allowed the site to continue to receive orders, even after the computers had sold out.

“[Dell spokeswoman Jennifer Davis] Dell was impacted by the fact that the company already had a limited quantity of the units, and then by the site’s delay. ‘When servers began operating again, those orders went through,’ she said.”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.