According to former Taco Bell interns Andrea Watt and Mark Rader, the Doritos Locos Taco was an idea they and two other interns thought up nearly 20 years ago.
The group of four interns aren’t the first people to come forward and say they had the idea to make a taco shell out of Doritos—last year, a federal prisoner sued the company
, saying the tacos were his idea—but they seem to have a bit more of a leg to stand on than some others who have laid claim to the crunchy concept.
The group has documents from a 1995 intern competition for new business ideas, including their mock-up counter cards for “The All-New Dorito Tacos.” Taco Bell introduced its Doritos Locos Tacos in 2012.
The interns aren’t asking for money for the idea, just credit.
Taco Bell isn’t giving it to them, though. The brand’s director of public affairs and engagement wrote this in an email to The Huffington Post
Good ideas can come from anywhere, but an idea without execution does not make a successful product. The concept of making a taco shell out of Doritos may have come to people’s minds, which is why we’ve had no shortage of those who have claimed it was their idea.
The social media reaction to the former interns’ claim has been a mix of jokes about how a taco shell made out of Doritos isn’t the hardest idea to come up with…
…and legitimate calls for the interns to be compensated. “Hey give those interns a nice check for coming up with the Doritos Locos Taco idea!” commenter Leah Boone Layton wrote on the Taco Bell Facebook page.
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What do you think, PR Daily
readers? Should Taco Bell give the former interns a tip of the sombrero, or is that the first step down a slippery slope?