http://www.prdaily.com/ME2/Console/XmlSyndication/Display/RSS.asp?xsid=C1542F44A4DA4F9F852E1BE38EF8D82D PR Daily - Public Relations and marketing in the age of social media http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=22D25771CA4E4C029804D43EF4A50A34 7/30/2010 - If you hadn’t noticed, iconic film critic Roger Ebert has become the, well, Roger Ebert of Twitter, that is, he’s deeply engaged, passionate, intelligent, critical when necessary, and almost always interesting — even when you disagree with him. This week, a study was released indicating zero percent of Americans surveyed would pay to use Twitter. Ebert’s taking his survey on the matter. It takes literally one second to complete. Fri, 30 Jul 2010 00:00:00 EST 22D25771CA4E4C029804D43EF4A50A34 Read it at Chicago Sun-Times.

If you hadn’t noticed, iconic film critic Roger Ebert has become the, well, Roger Ebert of Twitter, that is, he’s deeply engaged, passionate, intelligent, critical when necessary, and almost always interesting — even when you disagree with him. This week, a study was released indicating zero percent of Americans surveyed would pay to use Twitter. Ebert’s taking his survey on the matter. It takes literally one second to complete. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=509A3820A4F345DC9A8B172E641AC1B4 7/30/2010 - London’s Guardian newspaper said , “Sites like Posterous and Tumblr have refined blogging by streamlining the posting process, stripping out many of the bulky features and offering slicker, more real-time features and designs.” Piqued your interest? Ragan Communications, publisher of PR Daily , is offering a how-to webinar that will introduce you to these sites.  Read more about it. Fri, 30 Jul 2010 00:00:00 EST 509A3820A4F345DC9A8B172E641AC1B4 Read more about this webinar.

London’s Guardian newspaper said, “Sites like Posterous and Tumblr have refined blogging by streamlining the posting process, stripping out many of the bulky features and offering slicker, more real-time features and designs.” Piqued your interest? Ragan Communications, publisher of PR Daily, is offering a how-to webinar that will introduce you to these sites. Read more about it. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=2F52A24607E54A6D8CDA47E579D58258 7/30/2010 - In this role, s/he will be a champion of the consumer's experience by leading the definition, design, development, and implementation of social media applications that allow users to experience TripAdvisor content on a variety of social networking sites, improve customer satisfaction, and enhance the value of the TripAdvisor brand.  Read more about this job. Fri, 30 Jul 2010 00:00:00 EST 2F52A24607E54A6D8CDA47E579D58258 Read more about this job.

In this role, s/he will be a champion of the consumer's experience by leading the definition, design, development, and implementation of social media applications that allow users to experience TripAdvisor content on a variety of social networking sites, improve customer satisfaction, and enhance the value of the TripAdvisor brand. Read more about this job. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=04EF8E2D0C774AE3A4F1D5F0DC9981A9 7/30/2010 - Ernest P. Worrell made the list! About time he got some credit. You know the character; played by actor Jim Varney, Ernest appeared in campaigns for Coca-Cola and Mellow Yellow, which led to the Ernest movies ( Ernest Goes to Jail , Earnest Goes to School , et cetera), before Varney died of lung cancer in 2000 — which brings us to No. 2 on the list, The Marlboro Man. The coolest serial killer of all time. Fri, 30 Jul 2010 00:00:00 EST 04EF8E2D0C774AE3A4F1D5F0DC9981A9 Read it at Wallet Pop.

Ernest P. Worrell made the list! About time he got some credit. You know the character; played by actor Jim Varney, Ernest appeared in campaigns for Coca-Cola and Mellow Yellow, which led to the Ernest movies (Ernest Goes to Jail, Earnest Goes to School, et cetera), before Varney died of lung cancer in 2000 — which brings us to No. 2 on the list, The Marlboro Man. The coolest serial killer of all time. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=CE4BEBEEF7954B2B9FC2009A1BC98EB1 7/30/2010 - Let’s hear a big round of applause for David Armano, a senior VP at Edelman Digital. He’s compiled 101 graphics and pictures that he’s sharing with all of us through his visual thinking archive on Flickr.com . “You are welcome to use the visuals for presentations, slideshows, and blogs posts,” he wrote. What’s the catch? There isn’t one, according to Armano. Just provide proper attribution and a link, he said. Nice guy, that David Armano. — Susan Young (Image via David Armano ) Fri, 30 Jul 2010 00:00:00 EST CE4BEBEEF7954B2B9FC2009A1BC98EB1 Check it out at Flickr.com.

Let’s hear a big round of applause for David Armano, a senior VP at Edelman Digital. He’s compiled 101 graphics and pictures that he’s sharing with all of us through his visual thinking archive on Flickr.com. “You are welcome to use the visuals for presentations, slideshows, and blogs posts,” he wrote. What’s the catch? There isn’t one, according to Armano. Just provide proper attribution and a link, he said. Nice guy, that David Armano. — Susan Young (Image via David Armano) ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=8F322BF6C26A42F3977BCF27F07765A7 7/30/2010 - The pressure to be creative and compete is a way of life for most of us in PR, marketing, branding, and social media. But the day-to-day operations of business often overshadow opportunities to be innovative. That’s what Art Petty, a corporate business consultant, writes on his Management Excellence website: “Innovation is solving vexing problems in unique and reproducible ways.” Once teams embrace this definition, Petty says it helps create awareness that everyone’s responsible for recognizing upstream or downstream problems and pulling together to find solutions. Petty shared eight tips to jump-start innovation. — Susan Young Fri, 30 Jul 2010 00:00:00 EST 8F322BF6C26A42F3977BCF27F07765A7 Read it at Management Excellence.

The pressure to be creative and compete is a way of life for most of us in PR, marketing, branding, and social media. But the day-to-day operations of business often overshadow opportunities to be innovative. That’s what Art Petty, a corporate business consultant, writes on his Management Excellence website: “Innovation is solving vexing problems in unique and reproducible ways.” Once teams embrace this definition, Petty says it helps create awareness that everyone’s responsible for recognizing upstream or downstream problems and pulling together to find solutions. Petty shared eight tips to jump-start innovation. — Susan Young ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=105FD4BC392143CB97C7542FED4A68F3 7/30/2010 - Cable news pundits nearly soiled themselves yesterday as they parsed President Obama’s decision to appear on “The View.” The general sentiment among talking heads: It was beneath the office of the president to talk with a couch full of women. Oh, really? “Daily Show” host Jon Stewart has a different opinion.  Related Ragan.com The format of “The View” provided Obama “the opportunity to present his policy goals and administration’s achievements in a plainspoken and tangible way,” writes one PR pro. What’s so wrong about that? Fri, 30 Jul 2010 00:00:00 EST 105FD4BC392143CB97C7542FED4A68F3 Watch This.

Cable news pundits nearly soiled themselves yesterday as they parsed President Obama’s decision to appear on “The View.” The general sentiment among talking heads: It was beneath the office of the president to talk with a couch full of women. Oh, really? “Daily Show” host Jon Stewart has a different opinion. Related Ragan.com The format of “The View” provided Obama “the opportunity to present his policy goals and administration’s achievements in a plainspoken and tangible way,” writes one PR pro. What’s so wrong about that? ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=B699B47468FA4EEB8A65B23F7E4CC496 7/30/2010 - Are you keeping your audience engaged with your corporate blog? In today’s world, making sure that you take out the “corporate speak” and make it more conversational is important to the success of your blog. Some takeaways from this article include having a brand voice, pooling your resources, link back to previous posts, and incorporate visuals and multimedia. — Matthew Royse Fri, 30 Jul 2010 00:00:00 EST B699B47468FA4EEB8A65B23F7E4CC496 Read it at iMediaConnection.

Are you keeping your audience engaged with your corporate blog? In today’s world, making sure that you take out the “corporate speak” and make it more conversational is important to the success of your blog. Some takeaways from this article include having a brand voice, pooling your resources, link back to previous posts, and incorporate visuals and multimedia. — Matthew Royse ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=E4FCE190168141148E1991FE8D9C0260 7/30/2010 - You know some of the offenders on this list — BP, Goldman Sachs, Toyota — but a few of the others may surprise you. And what do all seven have in common? “Despite spending millions of dollars on PR, some companies still manage to muddy their reputations with tone-deaf responses to trouble,” reports Investopedia.com .  Fri, 30 Jul 2010 00:00:00 EST E4FCE190168141148E1991FE8D9C0260 Read it at Investopedia.

You know some of the offenders on this list — BP, Goldman Sachs, Toyota — but a few of the others may surprise you. And what do all seven have in common? “Despite spending millions of dollars on PR, some companies still manage to muddy their reputations with tone-deaf responses to trouble,” reports Investopedia.com. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=708BF942DC3D47C1AFDACDA432158604 7/30/2010 - Next time some snarky 22-year-old says, “Hey grandpa, maybe that program worked on your Macintosh 128K, but it won’t fly in this century,” tell him he’s a gullible nerd. “Pffft, whatever, right?” he’ll respond. And then you’ll throw the results of this Northwestern University study in his face. The study “discovered that college students have a decided lack of Web savvy, especially when it comes to search engines and the ability to determine the credibility of search results,” reports ReadWriteWeb . “Apparently, the students favor search engine rankings above all other factors. The only thing that matters is that something is the top search result, not that it's legit.” If he still doesn’t get you, tell him to Google it. Fri, 30 Jul 2010 00:00:00 EST 708BF942DC3D47C1AFDACDA432158604 Read it at ReadWriteWeb.

Next time some snarky 22-year-old says, “Hey grandpa, maybe that program worked on your Macintosh 128K, but it won’t fly in this century,” tell him he’s a gullible nerd. “Pffft, whatever, right?” he’ll respond. And then you’ll throw the results of this Northwestern University study in his face. The study “discovered that college students have a decided lack of Web savvy, especially when it comes to search engines and the ability to determine the credibility of search results,” reports ReadWriteWeb. “Apparently, the students favor search engine rankings above all other factors. The only thing that matters is that something is the top search result, not that it's legit.” If he still doesn’t get you, tell him to Google it. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=469BE7EAD2434FC1A665A16247C799CB 7/30/2010 - Ever seen the movie, A Hard Day’s Night ? It’s great. The Beatles wear these awesome suits and play their hit songs. John Lennon has this wonderful dry humor; Paul McCartney looks all aw-shucks cute. And they’re always dashing through the streets of Liverpool and London, avoiding their screaming, adoring fans. Good fun. (Here’s the movie’s opening scene .) Apparently, the 21st-century version of A Hard Day’s Night will not include running — at least not for the star. Just watch. Fri, 30 Jul 2010 00:00:00 EST 469BE7EAD2434FC1A665A16247C799CB BONUS Watch This.

Ever seen the movie, A Hard Day’s Night? It’s great. The Beatles wear these awesome suits and play their hit songs. John Lennon has this wonderful dry humor; Paul McCartney looks all aw-shucks cute. And they’re always dashing through the streets of Liverpool and London, avoiding their screaming, adoring fans. Good fun. (Here’s the movie’s opening scene.) Apparently, the 21st-century version of A Hard Day’s Night will not include running — at least not for the star. Just watch. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=FE7308C77D474B5A84F6552B99B255AD 7/30/2010 - PR pros and marketers are supposed to be in the know — the tip of the spear, the oracle, the Keith Olbermann of your company (wait, that last one’s a know-it-all, never mind). Amber Naslund, of Radian6, examined the things people are discussing online to gauge today’s hottest topics in social media. Of course, location-based services rank among the most popular. Fri, 30 Jul 2010 00:00:00 EST FE7308C77D474B5A84F6552B99B255AD Read it at Radian6.

PR pros and marketers are supposed to be in the know — the tip of the spear, the oracle, the Keith Olbermann of your company (wait, that last one’s a know-it-all, never mind). Amber Naslund, of Radian6, examined the things people are discussing online to gauge today’s hottest topics in social media. Of course, location-based services rank among the most popular. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=0AEFAE6BE63C4E3A949310AF4DE2832A 7/30/2010 - If you believe everything you read, Twitter can pretty much do anything (strangely, it still fails at getting me that date with Eva Mendes). A bunch of nerds in lab coats are now saying Twitter can map the nation's mood. A team at Northeastern University in Boston is using “a form of ‘sentiment analysis,’ identifying keywords that indicate pleasure or displeasure, to work out how happy or sad” the nation is. Morning is apparently the happiest time of day. — Jackson Wightman Fri, 30 Jul 2010 00:00:00 EST 0AEFAE6BE63C4E3A949310AF4DE2832A Read it at Metro.co.uk.

If you believe everything you read, Twitter can pretty much do anything (strangely, it still fails at getting me that date with Eva Mendes). A bunch of nerds in lab coats are now saying Twitter can map the nation's mood. A team at Northeastern University in Boston is using “a form of ‘sentiment analysis,’ identifying keywords that indicate pleasure or displeasure, to work out how happy or sad” the nation is. Morning is apparently the happiest time of day. — Jackson Wightman ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=2DB828346C0E4A17BD372B00F417783C 7/30/2010 - Right now, online video is hotter than this summer’s stifling temps. According to ComScore , more than 183 million U.S. Internet users watched online video in May, with YouTube streamed an all-time high of 14.6 billion videos. Those numbers speak volumes about the importance of implementing a successful video strategy for your brand or client. Here are six online tools to help you make that happen. — Matthew Royse Fri, 30 Jul 2010 00:00:00 EST 2DB828346C0E4A17BD372B00F417783C Read it at Open Forum.

Right now, online video is hotter than this summer’s stifling temps. According to ComScore, more than 183 million U.S. Internet users watched online video in May, with YouTube streamed an all-time high of 14.6 billion videos. Those numbers speak volumes about the importance of implementing a successful video strategy for your brand or client. Here are six online tools to help you make that happen. — Matthew Royse ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=5AA5B4B910E54499826B4F8E05C7E088 7/30/2010 - Here’s how The Hill , a 16-year-old publication aimed at the nation’s lawmakers, bills itself : “ The Hill is known among those who influence policy as a ‘must read’ in print and online. It signals the important issues of the moment.” So, obviously, it would devote staff time and energy to this important issue: The 50 most beautiful people on Capitol Hill. The story includes lines like, “Hillary Caron finds social life after work on the Hill to be a lot like her days as a Tri-Delt at Duke University.” Wow. Fri, 30 Jul 2010 00:00:00 EST 5AA5B4B910E54499826B4F8E05C7E088 Read it at The Hill.

Here’s how The Hill, a 16-year-old publication aimed at the nation’s lawmakers, bills itself: “The Hill is known among those who influence policy as a ‘must read’ in print and online. It signals the important issues of the moment.” So, obviously, it would devote staff time and energy to this important issue: The 50 most beautiful people on Capitol Hill. The story includes lines like, “Hillary Caron finds social life after work on the Hill to be a lot like her days as a Tri-Delt at Duke University.” Wow. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=DC3915D4A45F4AAE9B761EA1348CAB28 7/29/2010 - How much coffee do you drink? The average American consumes about two-three cups per day. (So, if you drink more that must make you above average. Well done!) This report from Current TV shows what your brain looks like before and after you’ve had caffeine. It’s an eight-minute segment, but worth the time. Thu, 29 Jul 2010 00:00:00 EST DC3915D4A45F4AAE9B761EA1348CAB28 Watch This.

How much coffee do you drink? The average American consumes about two-three cups per day. (So, if you drink more that must make you above average. Well done!) This report from Current TV shows what your brain looks like before and after you’ve had caffeine. It’s an eight-minute segment, but worth the time. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=484F94E6BF1B492EB264150A4C77489A 7/29/2010 - Ah, yes, you’ve no doubt heard that President Obama taped an appearance on ABC’s “The View,” which airs at 11 a.m. EDT today. ABC News and other outlets are reporting that the show makes Obama the first sitting president to appear on a daytime television talk show. That's not true! President Bush appeared on the Dr. Phil show back in 2004, according to a  report on MediaMatters (and  People magazine from 2004). Related FOXNews.com Best headline about Obama’s appearance on the view comes from FOXNews.com : “Obama Missing Historic Boy Scout Jamboree for Fundraisers, 'View' Taping.” Offered without comment. Thu, 29 Jul 2010 00:00:00 EST 484F94E6BF1B492EB264150A4C77489A Read it at ABC News.

Ah, yes, you’ve no doubt heard that President Obama taped an appearance on ABC’s “The View,” which airs at 11 a.m. EDT today. ABC News and other outlets are reporting that the show makes Obama the first sitting president to appear on a daytime television talk show. That's not true! President Bush appeared on the Dr. Phil show back in 2004, according to a report on MediaMatters (and People magazine from 2004). Related FOXNews.com Best headline about Obama’s appearance on the view comes from FOXNews.com: “Obama Missing Historic Boy Scout Jamboree for Fundraisers, 'View' Taping.” Offered without comment. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=6986CA08EAA348B694C73174EB5835D8 7/29/2010 - We have all seen our fair share of bad releases. But what is the key to writing a superb one? Freelance writer Shira Levine surveyed media experts in New York and Los Angeles to create 10 tips on how to write a successful news release. A couple of my favorites: “Don’t just think about your clientele — think about your media audience” and “be SEO savvy.” What tips would you add to this list? — Matthew Royse Thu, 29 Jul 2010 00:00:00 EST 6986CA08EAA348B694C73174EB5835D8 Read it at Open Forum.

We have all seen our fair share of bad releases. But what is the key to writing a superb one? Freelance writer Shira Levine surveyed media experts in New York and Los Angeles to create 10 tips on how to write a successful news release. A couple of my favorites: “Don’t just think about your clientele — think about your media audience” and “be SEO savvy.” What tips would you add to this list? — Matthew Royse ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=8B2FA8BF6AA34A778A966A031C520F5E 7/29/2010 - Do you have the sneaking suspicion that your brand is, well, dull? That’s not good. “The charisma contained in your marketing material directly impacts your bottom line,” writes PR pro and PR Daily contributor Susan Young. “It’s time to move away from bland, and build your brand.” She offered five tips for making this happen. Thu, 29 Jul 2010 00:00:00 EST 8B2FA8BF6AA34A778A966A031C520F5E Read it at Get In Front Blogging.

Do you have the sneaking suspicion that your brand is, well, dull? That’s not good. “The charisma contained in your marketing material directly impacts your bottom line,” writes PR pro and PR Daily contributor Susan Young. “It’s time to move away from bland, and build your brand.” She offered five tips for making this happen. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=388C66E6486B4A2F843D49ACFE42F931 7/29/2010 - Really? Yes, absolutely. “That means all 34,000 traders, investment bankers, and other Goldman employees must restrain themselves from using a vast vocabulary of oft-used dirty words on Wall Street,” reports The Wall Street Journal . However, there is some confusion over common abbreviations like WTF, WSJ adds. Thu, 29 Jul 2010 00:00:00 EST 388C66E6486B4A2F843D49ACFE42F931 Read it at The Wall Street Journal.

Really? Yes, absolutely. “That means all 34,000 traders, investment bankers, and other Goldman employees must restrain themselves from using a vast vocabulary of oft-used dirty words on Wall Street,” reports The Wall Street Journal. However, there is some confusion over common abbreviations like WTF, WSJ adds. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=55D7442E44F543D78A0515467B65F064 7/29/2010 - Know what the No. 1 job of branding is? According to Bob Wan Kim, CEO of a company that might be called Journik or maybe Sparkah.com (the website doesn’t clearly say, which is ironic considering the subject of this post), the main job of branding is “to mentally burn a corporate logo into your psyche as an instant association with a product you'll need.” Sounds painful. “Branding has nothing to do with marketing. Branding has nothing to do with advertising. Those who can't tell the difference can't brand your logo onto the hide of your market space.” Thu, 29 Jul 2010 00:00:00 EST 55D7442E44F543D78A0515467B65F064 Read it at Sparkah.com.

Know what the No. 1 job of branding is? According to Bob Wan Kim, CEO of a company that might be called Journik or maybe Sparkah.com (the website doesn’t clearly say, which is ironic considering the subject of this post), the main job of branding is “to mentally burn a corporate logo into your psyche as an instant association with a product you'll need.” Sounds painful. “Branding has nothing to do with marketing. Branding has nothing to do with advertising. Those who can't tell the difference can't brand your logo onto the hide of your market space.” ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=A20052BB55F64FB48E1D53CC4303A454 7/29/2010 - If you didn’t know, Soviet Canuckistan [ed. note: The writer is referring to his native Canada] has a second rate football league called the Canadian Football League (CFL). The game has only three downs, the field is wider and the talent lower grade than the NFL. It seems, though, the players can still take a page out of NFLer Chad Ochocinco’s playbook and act like idiots on Twitter. While awaiting a train to Montreal, Toronto Argonauts lineman Rob Murphy (a U.S. citizen) tweeted: “At train station … Pumped to be smelling foreigners this early in the AM. They smell less offensive this way … little known fact.” The Argonauts have fined this idiot. Clearly they should take away his iPhone too. Thu, 29 Jul 2010 00:00:00 EST A20052BB55F64FB48E1D53CC4303A454 Read it at The Globe and Mail.

If you didn’t know, Soviet Canuckistan [ed. note: The writer is referring to his native Canada] has a second rate football league called the Canadian Football League (CFL). The game has only three downs, the field is wider and the talent lower grade than the NFL. It seems, though, the players can still take a page out of NFLer Chad Ochocinco’s playbook and act like idiots on Twitter. While awaiting a train to Montreal, Toronto Argonauts lineman Rob Murphy (a U.S. citizen) tweeted: “At train station … Pumped to be smelling foreigners this early in the AM. They smell less offensive this way … little known fact.” The Argonauts have fined this idiot. Clearly they should take away his iPhone too. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=5E9B7EEAFE4E46A8AEAE731D34A72112 7/29/2010 - Need a beach read? Not too late, still plenty of summer left. These 13 books are on the “long list” for the prestigious Man Booker Prize for fiction.” Unfortunately, not all of them are available in the U.S. yet. Thu, 29 Jul 2010 00:00:00 EST 5E9B7EEAFE4E46A8AEAE731D34A72112 Read it at Gawker.

Need a beach read? Not too late, still plenty of summer left. These 13 books are on the “long list” for the prestigious Man Booker Prize for fiction.” Unfortunately, not all of them are available in the U.S. yet. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=18AF1EB4BC154645983B062AAD63C742 7/29/2010 - The social media moderator will be responsible for monitoring comments, forums, polls, and user-generated content on Newsday.com to determine appropriate forums for publication.  Read more about this job. Thu, 29 Jul 2010 00:00:00 EST 18AF1EB4BC154645983B062AAD63C742 Read it at Get In Front Blogging.

Do you have the sneaking suspicion that your brand is, well, dull? That’s not good. “The charisma contained in your marketing material directly impacts your bottom line,” writes PR pro and PR Daily contributor Susan Young. “It’s time to move away from bland, and build your brand.” She offered five tips for making this happen. ]]> http://www.prdaily.com/ME2/Sites/dirmod.asp?sid=&nm=&type=MyModule&tier=4&taxonomyid=F97CAF6FDC6F4A16B8D17F132A8CF4DD&mid=BA4E52387C5D4DBEB81F2F6DF1929188&SiteID=BE75B0942E86475D866DDB276CA6E6AA&id=FFF897D8D2BD46DA99203232BFADD549 7/29/2010 - Join online communications expert Shel Holtz for a webinar filled with examples and step-by-step instructions on how-to tag content, how-to distribute releases to social media outlets, and more.  Read more about this webinar. Thu, 29 Jul 2010 00:00:00 EST FFF897D8D2BD46DA99203232BFADD549 Read more about this webinar.

Join online communications expert Shel Holtz for a webinar filled with examples and step-by-step instructions on how-to tag content, how-to distribute releases to social media outlets, and more. Read more about this webinar. ]]>