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Sure, everyone’s got a camcorder, but shaky, grainy corporate videos fail to impress.
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A marketing expert outlines 10 things to attract and enlighten journalists.
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Social media and standard PR outreach increase as communicators are forced to do more with less.
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Here’s how a former journalist gets Kaiser Permanente the coverage it wants.
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Leveraging your connections is easy—and essential.
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Essential dos and don’ts for PR professionals.
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How to begin a discussion with one of the magazine’s contributing editors, Michael Wolff.
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State’s DOT posted road closings and other essential info and saw a surge in fans and followers.
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Authors’ shining examples are out there, waiting to inspire.
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Searchability and helpful tools enhance this already powerful visual venue.
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Its free-bagel-and-a-schmear campaign was only the beginning.
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4 ways to advance your professional goals by not attending the interactive festival.
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Use market research to create meaningful PR plans.
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Short and punchy is the way to persuade a reporter to open your e-mail.
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Test your ability to spot and correct grammatical mistakes.
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Metrics old and new may soon slake the thirst for ROI in social media.
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Sometimes no news is bad news for a high-profile brand’s reputation.
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Match the statement to the person who could have issued it.
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Hackneyed, self-centered ‘excitement’ deflects focus from your real target—your customer.
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SEC requirements aside, there are smarter ways to distribute all that information.
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A look at where the arguably derogatory term comes from and what it means today.
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Learn the dos and don’ts of pitching
New York Times tech critic David Pogue.
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Avoid these pitfalls to persuade others to forward your Twitter posts.
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WGN TV’s (Channel 9, Chicago) medical reporter Dina Bair wants to read your pitch, not hear it, and she wants to read it when you’re going to bed.
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How can you make your press conferences memorable? And how do you guarantee that they get lots of attention (without having to witness shoes flying at your executive’s head)?
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New methods to measure financial analyst reports.
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Get better results by making your story ideas brief and focused.
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A bit more time, legwork and focus trump wasting your time on futile attempts.
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Hackneyed, self-centered ‘excitement’ deflects focus from your real target—your customer.
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Five steps toward burnishing a tarnished image.
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Not to spill the cat out of the beanbag, but this is no bowl of cherries at the beach.
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Editors of in-flight magazine look for pitches about the green movement.
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Use real-life stories to attract—and keep—readers.
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How to monitor what the press says about your company or client.
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Speeches need to be upbeat, without sugarcoating bad news.
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But you better make it good, because Daniel Lyons won’t read the lousy pitches.
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Social media is redefining the way pros pitch stories, and the field itself has an obvious choice: evolve or expire.
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If you want to make a professional New Year's resolution, start by banning "excited," "thrilled" and "honored" in all press releases.
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w:
The newspaper's online editor gives PR pros the skinny on popular blogs.
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Five killer phrases guaranteed to impress honchos everywhere.
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Today’s most overused punctuation—the em dash—is also its least understood. Learn how to use it.
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Retailers offer ‘My' networks to give customers a community — and a forum for feedback.
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PR consultants continue to churn out unreadable press releases. Will it ever stop?
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Lack of time or staff coupled with cautious management delay creation of a plan.
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In New England, when the Sox you tout are Blue, not Red, your Mass. marketing needs to be distinctive.
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An expert on search engine optimization details how you can boost your site’s prominence.
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A behind-the-scenes look at Southwest Airlines’ social media strategy—and how the six-person team manages the workload.
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Instead of watching helplessly while bloggers beat up on it, Comcast tweets its way to better customer relations.
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