Jeanette Gibson, director of global social media, explains how Cisco creates content that's easily digestible, or "snackable" for employees, be it a video, podcast or blog.
Communicator and LinkedIn expert Chuck Hester discusses how to build your network, contact journalists and look for a job on this popular professional networking site.
Jill Fazakerly, marketing director for Methodist University Hospital of Memphis, explains how a brain surgery webcast garnered a New York Times article, new patients and more.