Jill Fazakerly, marketing director for Methodist University Hospital of Memphis, explains how a brain surgery webcast garnered a New York Times article, new patients and more.
Ghost-tweeting isn't exactly a new phenomenon, but it's not something people know much about. We sat down with freelance writer, Annie Colbert, who ghost-tweets for Guy Kawasaki, founder of alltop.com, to discuss why you should be employing this supernatural tactic to keep up with the conversation on Twitter.
Loss of control? Lack of resources? Or just plain old stuffiness? New York Times columnist David Pogue authored the newspaper's first personal technology blog and watched as the The Gray Lady overcame its own fears.
The DC Goodwill Fashionista, real name Em Hall who is the retail marketing manager for Goodwill in the greater DC area, sat down with Mark Ragan to discuss how Goodwill's blog has been a rampant success for them.
Mateus Furlanetto, PR manager for Aberje, the Brazilian association for business communication, discusses the group’s plans to host a conference in the Amazon rainforest, as well as social media's role in Brazil.