Why word-of-mouth marketing can save you money

Andy Sernovitz, author of "Word of Mouth Marketing," tells us why this style of marketing is an effective—and inexpensive—PR tool in these tough economic times.


financial, andy sernovitz, economy, marketing, word of mouth


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Video comment:
Friday, August 28, 2009 9:58:07 AM by Pete Johnson
Interesting topic but the video keeps dumping out at 1:25. Would love to hear what he has to say for the next two minutes. best, pete j.
Friday, August 28, 2009 9:59:13 AM by catherine mcquaid
Hi Andy
Thanks for pointing out the congruence of changing buying behaviour with new media.

It's very wise to test using WOM and then expand into other channels.

Catherine McQuaid
http://www.HuntNewBiz.com
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