Viral marketing the BlendTec way

George Wright, former VP of Marketing for BlendTec, discusses their video marketing strategy and how it caught on like wildfire among the masses.

blendtec, video, communications, marketing, social, media, george, wright, ragan


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Video comment:
Friday, December 11, 2009 11:02:27 AM by Andi
This guy is so awesome. My husband and I have been watching videos on his website for a year or two. Hilarious!
Wednesday, April 28, 2010 4:47:20 PM by Pat G.
I was in New Orleans several years ago and saw this Blend Tec for the first time perform at a GNC. I stood there for an hour. It's remarkable on its own merits, yet the average person is not interested in a pricey high-end blender. However, add another awesome product...the half-grand highly-coveted iphone...to the mix...no pun intended...and you've basically freaked out everyone!
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