Jeanette Gibson, director of global social media, explains how Cisco creates content that's easily digestible, or "snackable" for employees, be it a video, podcast or blog.
Andy Sernovitz, author of "Word of Mouth Marketing," tells us why this style of marketing is an effective—and inexpensive—PR tool in these tough economic times.
Speaking coach Mike Landrum discusses the biggest stumbling block of speakers, how video can improve their performance, and the problem with using PowerPoint in speeches.