Ghost-tweeting isn't exactly a new phenomenon, but it's not something people know much about. We sat down with freelance writer, Annie Colbert, who ghost-tweets for Guy Kawasaki, founder of alltop.com, to discuss why you should be employing this supernatural tactic to keep up with the conversation on Twitter.
Loss of control? Lack of resources? Or just plain old stuffiness? New York Times columnist David Pogue authored the newspaper's first personal technology blog and watched as the The Gray Lady overcame its own fears.
Andy Sernovitz, author of "Word of Mouth Marketing," tells us why this style of marketing is an effective—and inexpensive—PR tool in these tough economic times.
Speaking coach Mike Landrum discusses the biggest stumbling block of speakers, how video can improve their performance, and the problem with using PowerPoint in speeches.
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