I like this video example for its super-ultra-can't-believe-he-actually-said-that badness. However, I also would like to see a more subtle example that is probably closer to reality for most of us. In other words, an example of an interviewee trying to do the right thing but stumbling would be helpful. Experts could then provide practical tips on where things went wrong and how it could have been handled better.
Loss of control? Lack of resources? Or just plain old stuffiness? New York Times columnist David Pogue authored the newspaper's first personal technology blog and watched as the The Gray Lady overcame its own fears.
Jennifer Sniderman, manager of employee communications channels and editorial strategies for Sprint, explains how Sprint's intranet, "Sprint Space," is more than just your average intranet.
Shel Holtz explains why communicators should spend their time pushing content onto social media sites and not focus soley on their corporate site. He also answers the most popular question he gets in this wide-ranging interview.
Speaking coach Mike Landrum discusses the biggest stumbling block of speakers, how video can improve their performance, and the problem with using PowerPoint in speeches.
Peter Shankman, CEO of the Geek Factory, fills you in on how Twitter can be used to your company's advantage; and why you should be using it right now.
Chris Barger, GM's director of social media, sat down with CEO Mark Ragan to discuss the automaker's strategy and why it employs a full-time team to manage its social media presence.
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