Topics

• Social Media
• Public Relations
• How to Pitch
• Corporate Social Responsibility

Must-Read Articles

Create an online newsroom that reporters will love
A marketing expert outlines 10 things to attract and enlighten journalists.
Poll: Budget cuts make for leaner, more focused comms efforts
Social media and standard PR outreach increase as communicators are forced to do more with less.
From David Pogue, keys to pitching him and other journalists
Essential dos and don’ts for PR professionals.
3 tools for sharing micro-content online
Leveraging your connections is easy—and essential.
Kindle your creativity: 3 tactics to help you bolster your writing
Authors’ shining examples are out there, waiting to inspire.
As floods hit, R.I. delivered updates via social media
State’s DOT posted road closings and other essential info and saw a surge in fans and followers.

Must-Reads

• How to pitch a candy bar with a slightly rude name

  A PR pro explains how she pitched the Dale Earnhardt Jr. endorsed candy bar, "Big Mo."

• Einstein Bros. uses social media to draw and keep a fan base

  Its free-bagel-and-a-schmear campaign was only the beginning.

• How to write an anecdotal lead

  Use real-life stories to attract—and keep—readers.

• Detroit Auto Show is ‘as good as it gets’ for PR pros

  Amid onslaught of negativity lies plenty of opportunity for positive press.

• Newsweek’s tech columnist wants you to pitch him

  But you better make it good, because Daniel Lyons won’t read the lousy pitches.

• A baseball team's fledgling tweeter makes his pitch

  In New England, when the Sox you tout are Blue, not Red, your Mass. marketing needs to be distinctive.

MyRagan

Join the conversation.

• Do deadlines help or hinder your writing?

  A MyRagan-ite wants to know if writing under deadline sparks creativity or leaves you stressed out and your prose dull and uninspired.

• Do you still have a print publication?

  MyRagan-ites continue to discuss the importance of print publications at their organizations, along with strategies for print. Take a look and weigh in.

• How to use symbols in your photographs

  Photography instructor Phil Douglis takes us to the New York Stock Exchange for this lesson about corporate photography.

• What 'old school' communication tools do you miss?

  One MyRagan-ite fondly remembers the days when she used Wite-Out. What about you?

• 3 reasons communicators need a Google Voice account

  A MyRagan-ite, afraid Google will eliminate Google Voice, explains why it's a great app for business people.

• Does your company have a mobile intranet?

  According to one report, 30 percent of intranets this year have mobile components.

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