PR Daily: Must-Read Articles

Must-Read Articles

Corporate Social Responsibility

A look at how the fast-food giant tells employees about corporate social responsibility.

A look at how the fast-food giant tells employees about corporate social responsibility.

How to pitch a candy bar with a slightly rude name
A PR pro explains how she pitched the Dale Earnhardt Jr. endorsed candy bar, "Big Mo."
Einstein Bros. uses social media to draw and keep a fan base
Its free-bagel-and-a-schmear campaign was only the beginning.
How to write an anecdotal lead
Use real-life stories to attract—and keep—readers.
Detroit Auto Show is ‘as good as it gets’ for PR pros
Amid onslaught of negativity lies plenty of opportunity for positive press.
Newsweek’s tech columnist wants you to pitch him
But you better make it good, because Daniel Lyons won’t read the lousy pitches.
A baseball team's fledgling tweeter makes his pitch
In New England, when the Sox you tout are Blue, not Red, your Mass. marketing needs to be distinctive.

How to use symbols in your photographs
Photography instructor Phil Douglis takes us to the New York Stock Exchange for this lesson about corporate photography.
What 'old school' communication tools do you miss?
One MyRagan-ite fondly remembers the days when she used Wite-Out. What about you?
3 reasons communicators need a Google Voice account
A MyRagan-ite, afraid Google will eliminate Google Voice, explains why it's a great app for business people.
Does your company have a mobile intranet?
According to one report, 30 percent of intranets this year have mobile components.
When's the best time to write?
A MyRagan-ite wants to know when your creative juices are most potent.
How is your company handling video?
A MyRagan-ite's IT department is squashing her dreams of streaming video.

Communicators think Twitter is a fad, poll says
Lack of time or staff coupled with cautious management delay creation of a plan.
Cable guy late? Tweet about it
Instead of watching helplessly while bloggers beat up on it, Comcast tweets its way to better customer relations.