So the Saints beats the Colts. What about the commercials? What about that commercial everyone was talking about? The Focus on the Family ad starring 2007 Heisman Trophy winner Tim Tebow — one of the most hyped Super Bowl commercials in recent memory — didn’t deliver a polarizing pro-life message, though it did deliver lots of traffic to the organization’s Web site. According to The Plain Dealer in Cleveland, the Web site loaded slowly, or not at all, after the commercial aired, which directed viewers to the Web. What did you think of the commercial? Related Advertising Age Watch all the Super Bowl commercials. Related USA Today Check out USA Today’s Ad Meter to see what a panel of viewers thought about the Super Bowl spots. Related Official Google Blog During the Super Bowl, Google CEO Eric Schmidt posted a blog item about the company’s commercial.
Are you trying to pitch social media to company brass? Is it falling on deaf ears? This post is perfect for you: 30 objections to social media, along with responses to each one.
Want to help your fellow PR pros in search of a job? Want to find an open PR position? “On Friday, February 19, from 10 am – 2 pm CT, PR bloggers, agency leaders, and PR professionals from across the country will donate their time and talents to help fellow PR pros connect with employers as part of the first-ever ‘Help a PR Pro Out’ day.” Read more about this event.
So you’re a business-to-business company and you want to roll video into your communications plan. Do it carefully, said Kipp Bodnar, the social media marketing manager at Howard, Merrell & Partners marketing firm. “When it comes to online video several issues exist,” he wrote. “Search engines don’t index the content of video well. People can’t always watch video at work because of firewall issues and out of date software.” He offered seven tips to help prevent and fix those problems. Related PR Daily Want to learn how to use the Flip camera for your PR efforts? PR Daily is offering a webinar on the topic.
Now that’s a week. On Thursday, Facebook began rolling out a homepage redesign that focuses on the top menu and left column. Also on Thursday, the social network celebrated its sixth birthday and said that it has reached 400 million members. And, in what might be the biggest Facebook news, the company revealed Project Titan, as it’s called internally, which is a full Webmail service that will support all e-mail client and give its 350 million users their own Facebook e-mail address to use outside of the social networking site, according to the gadget Web site, T3. Members will be given a facebook.com address, which will likely be connected to their vanity URL. Related PR Daily Have you checked out the PR Daily webinar, Facebook for PR?
The University of Louisville in Kentucky is hiring a director of digital media. This person will develop, implement, and oversee Web projects to help develop University of Louisville Web sites into a best-in-class academic Web presence, with the vision that aspects of these projects could eventually be implemented across the university. Read more about this job.
What’s a tweet plan? It’s “a series of scheduled tweets used in conjunction with your real-time tweeting,” Cindy King wrote for Social Media Examiner. “The tweets in your tweet plan are carefully crafted to target your preferred audience.” She explained how to set up your tweet plan.
Sigh. “It seems that during her keynote speech at last night’s Tea Party Convention, the former governor used the inside of her hand to scribble notes reminding her of talking points, including ‘energy,’ ‘budget cut,’ ‘tax,’ and ‘lift American spirit,’” Joe Coscarelli wrote for Mediaite. “During the Q&A after her speech, you can see Palin glancing down to reference her list, mere moments after attacking President Obama for his use of a teleprompter.” So what should we call this one: handgate? Cheatgate? Mike Seaver-gate? Our-ridiculous-culture-gate? We’ve-slipped-into-madness-gate? (Pic via.) Related Saturday Night Live In a curse-filled rant, “Saturday Night Live” slammed progressive liberals and Sarah Palin in a skit titled, “And now an even-tempered apology from White House Chief of State Rahm Emanuel.”
On Friday, Toyota CEO Akio Toyoda, grandson of the company’s founder, told “unusually aggressive Japanese reporters” that he was “deeply sorry about the inconvenience and concern caused to our customers and others,” The L.A. Times reported. Toyoda was addressing the recalls of several Toyota models and the mounting pressure over apparent brake problems with the Prius model. PR experts are questioning the effectiveness of Toyoda’s apology, The L.A. Times reported. The paper also said that Japanese reporters noted that “Toyoda's bows during his apology were not the deep bows expected when a corporate head wants to show contrition.”
Are you scratching your head over the hype surrounding Apple’s iPad? Maybe you’re not sure what the big deal is about a device that’s something between a smart phone and a laptop. In this Mashable post, the phenomenon surrounding tablets is explained.
Did you see the weather report Friday from AccuWeather’s Jim Kosek on the massive snowstorm that hit the East Coast? It’s amazing. As Gilliam Reagan, of The Business Insider, said, Kosek is “a kind of Bill O’Reilly for the weather world.” Difference is Kosek isn’t actually polarizing; he just reports on it.
A Nevada lawmaker wants to pass a resolution about the pronunciation of the word, "Nevada." That got a MyRagan-ite thinking: More commonly mispronounced words need legislation, too. Which ones would you choose?
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