Really? Yes, absolutely. “That means all 34,000 traders, investment bankers, and other Goldman employees must restrain themselves from using a vast vocabulary of oft-used dirty words on Wall Street,” reports The Wall Street Journal. However, there is some confusion over common abbreviations like WTF, WSJ adds.
If you didn’t know, Soviet Canuckistan [ed. note: The writer is referring to his native Canada] has a second rate football league called the Canadian Football League (CFL). The game has only three downs, the field is wider and the talent lower grade than the NFL. It seems, though, the players can still take a page out of NFLer Chad Ochocinco’s playbook and act like idiots on Twitter. While awaiting a train to Montreal, Toronto Argonauts lineman Rob Murphy (a U.S. citizen) tweeted: “At train station … Pumped to be smelling foreigners this early in the AM. They smell less offensive this way … little known fact.” The Argonauts have fined this idiot. Clearly they should take away his iPhone too.
We have all seen our fair share of bad releases. But what is the key to writing a superb one? Freelance writer Shira Levine surveyed media experts in New York and Los Angeles to create 10 tips on how to write a successful news release. A couple of my favorites: “Don’t just think about your clientele — think about your media audience” and “be SEO savvy.” What tips would you add to this list? — Matthew Royse
Head over to MyRagan.com, the first social network for communicators and enter your caption. Winner gets a free PR Daily webinar. You have until 12:01 a.m. on Friday to play. If you're not a member of MyRagan, you'll have to register before you play. It's free, and it takes only a few minutes.
Ah, yes, you’ve no doubt heard that President Obama taped an appearance on ABC’s “The View,” which airs at 11 a.m. EDT today. ABC News and other outlets are reporting that the show makes Obama the first sitting president to appear on a daytime television talk show. That's not true! President Bush appeared on the Dr. Phil show back in 2004, according to a report on MediaMatters (and People magazine from 2004). Related FOXNews.com Best headline about Obama’s appearance on the view comes from FOXNews.com: “Obama Missing Historic Boy Scout Jamboree for Fundraisers, 'View' Taping.” Offered without comment.
Do you have the sneaking suspicion that your brand is, well, dull? That’s not good. “The charisma contained in your marketing material directly impacts your bottom line,” writes PR pro and PR Daily contributor Susan Young. “It’s time to move away from bland, and build your brand.” She offered five tips for making this happen.
You see this word a lot in the social media world. Companies want to hire “rock stars,” while some people refer to themselves as “rock stars.” (To be clear, no one is referring to actual sex, drugs, and rock ‘n’ roll rock stars.) This practice should end, says PR Daily’s own Jackson Wightman. “There’s something so profoundly un-humble about the word,” he writes. “It has connotations of grandeur, excess, and the implication that one has ‘f*** you’ status. In the Internet age, perhaps more than ever, we need to promote ourselves, get hired, get noticed, etc. But can these things not be achieved without hyperbole and excessive language that makes us sound like self-aggrandizing jackasses?”
In addition to the free service, Vocus, which acquired HARO in June, will develop a paid service with “additional capabilities,” which will be available later this year or in 2011. But, again, don’t fret; the HARO you receive will still be free.
How much coffee do you drink? The average American consumes about two-three cups per day. (So, if you drink more that must make you above average. Well done!) This report from Current TV shows what your brain looks like before and after you’ve had caffeine. It’s an eight-minute segment, but worth the time.
Got some news you’d like to share with a female audience? Try reaching out to one of the blogs on these two lists from Access Communications. One list is the 10 most influential mommy blogs. The other consists of the most influential women’s blogs. Jezebel tops the latter list, while The Pioneer Woman is No. 1 among mommy bloggers. Scroll down the page to find the graphic of the lists, then click the graphic to enlarge and read the lists. Related Mashable Study finds that women spend more time online than men and more time “staying in touch” via the Web than men.
The apocalypse may now be upon us. The “Jersey Shore” cast, which recently rang the opening bell at the New York Stock Exchange, is now going hyper social. MTV is launching a Facebook game and an iPhone app (the latter is called “Spread Snooki” — thanks, but no thanks) to coincide with the debut of the “Jersey Shore” second season. Act stupid, paint yourself orange, and you, too, may get a TV show, iPhone app, and a bunch of cash [Ed. note: Or it could make you House minority leader. Ooh, too political?] Warhol was dead on! — Jackson Wightman
And the hits just keep on coming for the newspaper industry. A study by USC Annenberg School for Communication & Journalism found that “only 56 percent of Internet users surveyed agreed with the statement that newspapers were an important or very important source of information, while 68 percent said that television was, and 78 percent said that the Internet was.” Worse yet, more people think papers are boring. A mere 29 percent said they’re an important source of entertainment, down from 32 percent in 2008, which makes sense. Papers have that annoying habit of being so — factual. Related Editor & Publisher Sweeping changes made to the way newspaper circulation is reported. Related Three Minute Media Crazy person to launch newspaper in L.A. (The crazy part is speculative.)
Need a beach read? Not too late, still plenty of summer left. These 13 books are on the “long list” for the prestigious Man Booker Prize for fiction.” Unfortunately, not all of them are available in the U.S. yet.
Know what the No. 1 job of branding is? According to Bob Wan Kim, CEO of a company that might be called Journik or maybe Sparkah.com (the website doesn’t clearly say, which is ironic considering the subject of this post), the main job of branding is “to mentally burn a corporate logo into your psyche as an instant association with a product you'll need.” Sounds painful. “Branding has nothing to do with marketing. Branding has nothing to do with advertising. Those who can't tell the difference can't brand your logo onto the hide of your market space.”
Join online communications expert Shel Holtz for a webinar filled with examples and step-by-step instructions on how-to tag content, how-to distribute releases to social media outlets, and more. Read more about this webinar.
The social media moderator will be responsible for monitoring comments, forums, polls, and user-generated content on Newsday.com to determine appropriate forums for publication. Read more about this job.
Where does most Web traffic come from? Among social networks, Facebook is by far the biggest referrer, followed by Twitter. Among social bookmark sites, StumbleUpon leads the pack, while Digg takes second place. The biggest search engine referring traffic to other sites is — you guessed it — Google. And the biggest referral site among media sites is YouTube, followed by Flickr.
MyRagan-ites continue to discuss the importance of print publications at their organizations, along with strategies for print. Take a look and weigh in.
Communicators attending Ragan's AWE Conference in London shared their thoughts on the meaninglessness of jargon with CEO Mark Ragan and former publisher Jim Ylisela.
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