A recent study found that 60 percent of business-to-business companies plan to increase social media spending this year. Is that the case for your company? “In the context of PR professionals and social media, even non-B-to-B-centric services like Twitter and Facebook can still offer great opportunities for B-to-B shops,” Christina Warren wrote for Mashable. “Sometimes, the approach is the same as it would be in non-B-to-B marketing; sometimes it can be very different.” Here are 10 tips to help.
Here’s a taste: “A headline on an item in the Feb. 5 edition of the Enquirer-Bulletin incorrectly stated ‘Stolen groceries.’ It should have read ‘Homicide.’”
PR Week surveyed 28 tech journalists about PR pros’ use of mobile technology. Among their findings is that the press releases must be rethought. “As more reporters rely upon mobile e-mail, [PR professionals] need to change the way they write releases,” PR Week reported. “They must be shorter, with bullet points rather than long descriptions. Pictures must be stored on the Web.” Write for the three-inch screen of a mobile phone, not the 15-inch screen of a computer monitor, PR Week advised.
Sign up for the webinar, De-clutter your writing, with Ragan Executive Editor Rob Reinalda. (Some of you may know him on Twitter as word_czar.) Among the things you’ll learn during this event is how to write a professional first paragraph — or ‘lede’ as career journalists call it — that will immediately engage your audience, from CEOs to potential clients.” Learn more about this webinar.
To reclaim the business meetings it lost during the recession, Hyatt has produced a series of videos for the Web site, Funny or Die. The videos, which began running Thursday, “will emphasize what can go wrong when people choose the wrong hotel or meeting planner,” reports The New York Times. One video features a rogue mime. The tagline at the end of each video is, “Bad meetings happen. Just not here.” The project, by Hyatt’s media agency, PHD, cost less than $300,000, according to The Times. That includes production and advertising. What do you think? Here's the video with the mime.
Sutter Health, which serves more than 100 communities in Northern California, is seeking a communications coordinator for news and social media to work in its system office in Sacramento. Read more about this job.
Link sharing has become one of the most popular uses of Twitter. So where are all those links taking people? According to a study by market research firm, Hitwise, 60 percent of links take Twitter users to entertainment sites or social networks. Fewer than 5 percent of links take people to news sites.
The move, say experts, is a way to market the Sears brand to 18- to 34-year-olds, according the Chicago Tribune. “It allows for multiple ways to communicate a positive message and achieve multiple goals within an organization from marketing to (human resources)," Mike Dwyer, a social media strategist for Aon Consulting, told the Tribune.
This post, by PR pro Mike Schaffer, will probably be the most bizarre thing you’ll read today — and that’s a good thing. It’s Friday! Schaffer argues that PR pros can learn about social media from Rick Astley’s hit, “Never Gonna Give You Up.” It's a pretty good argument.
Communicator and blogger Ike Pigott is about to reach 5,000 followers on Twitter. Big deal. “5,000 used to mean something, but now not so much,” he blogged. Why? There’s just too much noise on Twitter. “Having 10 times the audience, but an audience 10 times as dispersed in their attention is a net zero,” Pigott wrote. “You’re competing for tiny slices of time: 140 characters, and often it’s the first 40 that get scanned for content. That’s right — the first 30 percent of a Tweet determines whether the other 70% gets read (or if the link gets clicked.)”
That study, commissioned by Retrevo, which asked 1,100 Web users about their online habits, also found that 48 percent of respondents check activity on sites like Facebook and Twitter when they wake up in the middle of the night or first thing in the morning. “Unsurprisingly, these night owl social media behaviors skew heavily toward those under the age of 25,” Mashable’s Jennifer Van Grove wrote.
Margaret Wente, a columnist for Canada’s Globe and Mail, doesn’t blog. Here’s why. “It's more of a guy thing. Guys seek thrills and speed. They go for the adrenalin rush. They get pumped by going higher, faster, farther than anyone else. They want lots of action and instant gratification. That's also why guys like blogging — instant opinions, and lots of them. Men clearly have an urge to blog that women lack. … The blogosphere is dominated by men. Not many women are interested enough in spitting out an opinion on current events every 20 minutes.” Poppycock.
Have you seen the ads for the upcoming MGM flick, Hot Tub Time Machine? It’s about four guys who get drunk in a hot tub one night and wake up in 1986. Perhaps you’ve even seen the movie. “The studio [MGM] decided to host hundreds of free screenings across the country to spread word of mouth,” reports The Wall Street Journal. Through this word-of-mouth marketing — and other efforts — the studio hopes Hot Tube will be as successful as last year’s The Hangover.
You wouldn’t give a stranger your Social Security number, e-mail address, and phone number. Would you? “Yet people often dole out all kinds of personal information on the Internet that allows such identifying data to be deduced,” reports The New York Times. “Services like Facebook, Twitter, and Flickr are oceans of personal minutiae — birthday greetings sent and received, school and work gossip, photos of family vacations, and movies watched. Computer scientists and policy experts say that such seemingly innocuous bits of self-revelation can increasingly be collected and reassembled by computers to help create a picture of a person’s identity, sometimes down to the Social Security number.” Related All Facebook Is Facebook the tool of Big Brother?
During the event on Wednesday night, Vice President Biden served up several jokes — including one about Tiger Woods — that drew chuckles and laughs from the audience, reported the New York Daily News. Doesn’t seem too bad, does it? However, Gawker had a different take on the Biden’s remarks: “He bombed.” About his Woods’ joke — “Tiger Woods gave me some tips … They were golf tips” — Gawker’s Adrian Chen wrote, “Yikes. We've seen Senate markup sessions funnier than that.” You be the judge; here’s a video of the vice president’s remarks.
Perhaps you heard that Adam Nagourney, the national political correspondent for The New York Times, is leaving his role to become L.A. bureau chief for The Times. His position will be filled by three people, according to a memo by Times Executive Editor Bill Keller. Reporter Jeff Zeleny will handle day-to-day reporting; Matt Bai will move from The Times Magazine to the daily paper as a political columnist; and Jim Rutenberg will handle investigative stories.
From Advertising Age: “Research compiled and conducted by WPP's TNS … indicates that despite months of unremitting negative publicity, Woods remains one of the most popular athletes in the U.S. — still neck-and-neck with Peyton Manning and Brett Favre — and easily the most popular golfer, continuing to beat Phil Mickelson by a 3-to-1 margin (albeit down from his margin of 5-to-1 prior to January).”
You know the tweet. Someone posts a message that's so self-congratulatory or maybe an obnoxious quote and you've had enough. Sorry, pal, you're unfollowed. What kind of tweets make you unfollow someone?
Graduation season is over, which means college grads are either in the workforce or looking for work (or maybe none of the above). What advice do you have for budding communicators in today's harsh hiring landscape?
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