Top Stories — 6.16.2010
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Gigaom:
Similar studies and blogs have tried to determine the value of Facebook pages, fans, and Twitter followers. And now another report, released June 11 from Syncapse, claims to have figured it out — the average Facebook fan is worth about $136.38. An even more noteworthy finding from the study (as reported by Gigaom blog) said that: “On average, fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as fans of, compared to those who are not fans.” So, your company is on Facebook, right? Related PR Daily Learn how to properly use Facebook for PR at an upcoming PR Daily webinar. Read more about the event. -
Public Relations Matters:
You’re busy. You hang out with your family and friends and think, “How do I have time for a fulltime job?” Then you’re back at work thinking, “How do I have time for family and friends?” In this environment, staying on top of industry news and trends often hits the backburner. But there are ways to stay current without investing too much time, says PR professor Barbara Nixon. She offered five suggestions. (One way is to subscribe to PR Daily. Definitely agree with that.)
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The Wall Street Journal:
Here’s an example of a company handling a PR problem well. You’ve probably heard that thousands of parents have said Pampers Dry Max diapers cause rashes and even chemical burns on babies. P&G, which owns Pampers, has denied these accusations. To counter the negative publicity, P&G stepped up its ad spend and invited mommy bloggers to its corporate headquarters to ask questions and see evidence that the diapers are safe. At least one mommy blogger walked away from the meeting satisfied, reports The Wall Street Journal.
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Slate:
President Obama addressed the nation last night about the BP oil spill. The Washington Post’s David Ignatius said Obama “had it about right” during his speech. “Call to arms. Three-point plan. End our energy addiction. God bless America.” Newsweek senior editor Daniel Gross thought otherwise. Writing for Slate, he said the speech was “almost enough to make you miss President George W. Bush. Maybe not the actual presidency of George W. Bush, but at least the platonic ideal of the presidency of George W. Bush — the MBA president, the chief executive as CEO.” What did you think?
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Watch This:
Some of the early viral videos on YouTube showed the power of mixing Mentos with Coca-Cola. (Haven't seen what happens? Watch here.) To promote Coke Zero, Coca-Cola worked with video producers from Eepybird to revive the Mentos meme — and this time the pair power a rocket car. Two weeks after its release, the video has more than 2 million YouTube views. Not bad. Plus, you can also watch it in 3D! -
MoMA:
Don’t believe that claim? The Museum of Modern Art (MoMA) in New York has an extensive archive of its press releases, dating back to 1929. Here’s the first line from a press release from August 1929: “The belief that New York needs a Museum of Modern Art scarcely requires apology.” And here’s the first line from a press release (picked at random) that PR Daily received on last week: “[Company ABC], a full-service marketing firm that specializes in [blah blah blah], has been named the first-ever agency of record for [Nonprofit XYZ], a leading [yada yada yada].” What do you think?
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Bored Panda:
Really? Did the people approving these logos really fail to notice the sexual overtones in these logos? Unbelievable — and hilarious!
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Event Marketer:
Need to plan and promote an event? Here are the event industry’s top firms, according Event Marketer’s “Agency It List.” The common theme among the agencies on this year’s “It List” is a boutique state-of-mind, writes Event Marketer. “An ability to scale up or down, reinvent themselves to better serve their clients and the market and produce more intimate and highly targeted programs that leverage every type of media and technology — both live and online.”
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PR Daily:
Find at the PR Daily webinar, Smartphone apps for communicators, on July 22. You’ll be amazed at all the things your iPhone, BlackBerry, Android, you name it, can do for your professional life. Read more about the event.
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Social Media Influence:
But the report, The State of Social Media Jobs 2010, said that these salaries are on the rise and could catch up within the year. The report also found that financial services and insurance, petroleum and energy, and utilities industries were slow to adopt social media. Healthcare, telecommunications, retail, and automotive were active in the social media space, the report said.
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Philly.com:
“It’s the intersection of disaster relief and ever-evolving social media,” writes Philly.com. Researchers on the Eastern seaboard, including Lockheed Martin’s Advanced Technology Lab in Cherry Hill, N.J., are studying the roles Twitter and other websites can play during hurricane season. Experts say the 2010 hurricane season is going to be a busy one. They want to shift their attention away from maps and weather charts and determine the possible role of social media during violent weather. — Susan Young
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Ragan Communications:
Ragan Communications, which publishes PR Daily, is hiring an executive assistant. The biggest requirement: He or she must live and breathe social media, have incredible organizational skills, understand online technologies, and write well. Send resumes to ceo@ragan.com.
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Reuters:
In 2007, a communicator at eBay claimed that Meg Whitman, then the company’s CEO and currently the Republican gubernatorial candidate in California, shoved her while she prepared Whitman for a virtual interview with Reuters’ Second Life bureau chief. The incident ended in a six-figure settlement for the communicator, who still works at eBay, according to The New York Times. Want to hear the that interview from 2007? Reuters blogger Felix Salmon posted it on his blog. Related Ragan Communications Felix Salmon is speaking at the Social Media for Financial Communicators conference, presented by Ragan Communications (publisher of PR Daily), in New York this week. -
WaveLengths:
Relocating for your career usually sucks in a few ways. You show up somewhere, know no one outside the office, and have to rebuild your immediate network again. Rather than doing what we’d do — disappear into a bottle of vodka for months on end — you can take steps to overcome the pain of relocation. PR pro Melissa Gullickson, of Market Wave, just relocated from Las Vegas to Dallas, and she’s got some great ideas that can help you. Among them: “Order some media kits and learn reporter deadlines. Nothing will get you ahead faster in this profession than by knowing your local media inside and out, and it can be one of the biggest challenges when moving to a new city.” Sorry, but she doesn’t advise heavy usage of potato-based beverages crafted with love on the Russia plain. — Jackson Wightman
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ReadWriteWeb:
You probably heard that Starbucks will (finally) offer free Wi-Fi access at its locations starting July 1. The company also said that starting in the fall it will give Internet users free access to subscription only sites, like The Wall Street Journal, and offer exclusive content and previews from Apple's iTunes, The New York Times, Patch.com, USA Today, Yahoo, and ZAGAT. The new service is called the “Starbucks Digital Network.”
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