· "Web Video: Endless Possibilities" - We are a visual society. People want to "see," more than they want to "read." And the possibilities are endless. Join Kendra Wright, Director of Production, as she breaks down how communication professionals can take advantage of this exciting and highly versatile medium.
· "Cross-Platform Media: The Time is Now" – Americans are consuming more media across the Web, Television and Radio. This means that professional communicators need to consider executing their campaigns cross-platform. What’s that mean? Medialink CEO Larry Moskowitz explains.
Social media is transforming public relations more dramatically than you may think. Learn how the field is changing and how you can stay ahead of the curve.
Five Deadly Sins: This paper probes the five most common mistakes made by marketers and suggests strategies that can convert these transgressions into competitive advantage.
ROI Marketing: Tiziani Whitmyre’s ROI Marketing white paper discusses a new process that dramatically improves lead generation in a way that can be measured and optimized.
Sweeps used to be one of the hallmarks of the television season: hyped new network entertainment series, investigative local news reports, celebrities galore. Not so much anymore, as we explain in this segment, in addition to other insights on how the business of television has changed and how PR pros can achieve better SMT success.
Get the tools and tactics you need to stay ahead of the changing media landscape and successfully build relationships that will move your PR strategy forward.
You know the tweet. Someone posts a message that's so self-congratulatory or maybe an obnoxious quote and you've had enough. Sorry, pal, you're unfollowed. What kind of tweets make you unfollow someone?
Graduation season is over, which means college grads are either in the workforce or looking for work (or maybe none of the above). What advice do you have for budding communicators in today's harsh hiring landscape?
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