· "Web Video: Endless Possibilities" - We are a visual society. People want to "see," more than they want to "read." And the possibilities are endless. Join Kendra Wright, Director of Production, as she breaks down how communication professionals can take advantage of this exciting and highly versatile medium.
· "Cross-Platform Media: The Time is Now" – Americans are consuming more media across the Web, Television and Radio. This means that professional communicators need to consider executing their campaigns cross-platform. What’s that mean? Medialink CEO Larry Moskowitz explains.
Sweeps used to be one of the hallmarks of the television season: hyped new network entertainment series, investigative local news reports, celebrities galore. Not so much anymore, as we explain in this segment, in addition to other insights on how the business of television has changed and how PR pros can achieve better SMT success.