A PR Insider's Guide to Video

Medialink's "Soundbites" Features Practical Tips and Advice on Web and Broadcast Video

What does HD mean for my work as a communications professional? If I am planning a media event, what do I need to know about TV Sweeps? Internet and broadcast leader Medialink is proud to announce the launch of Soundbites, a free series of fast-paced, two-minute videos that help address these and a myriad of other questions about Web video, viral applications and the evolving broadcast arena.

Our clients, both large and small, are increasingly asking us to explain new Web video formats, changes in television technology, and how to better tap video into social networks. Our expertise is internet and broadcast video and audio – the center of dramatic media and technology innovation – so we launched this educational series to share our knowledge with the industry at large, in the medium that we have mastered – video.

Soundbites is housed in Medialink's multimedia Interactive News Release, which will grow to serve as a reference library to help communication professionals be more effective. As it evolves, this online library will support interactivity, feedback, polling and posting by public relations, public affairs and marketing professionals.

Episodes include:

• "Video and Social Media: The Consumer Perspective" - In this industry, there’s a lot of discussion on video and social media, but what’s the consumer perspective? And what does that mean to you as a professional communicator? Check out this installment as we approach communications from the consumer’s experience.**NEW EPISODE
• "Web Video: Endless Possibilities" - We are a visual society. People want to "see," more than they want to "read." And the possibilities are endless. Join us on this episode where we break down how you can take advantage of this exciting and highly versatile medium.
• "Cross-Platform Media: The Time is Now" – Americans are consuming more media across the Web, Television and Radio. This means that as professional communicators, you need to consider executing your campaigns cross-platform. What’s that mean? Join us on this episode to learn more.
• "Sweeps: SMTs Break Through” - Sweeps used to be one of the hallmarks of the television season: hyped new network entertainment series, investigative local news reports, celebrities galore. Not so much anymore, as we explain in this segment, in addition to other insights on how the business of television has changed and how PR pros can achieve better SMT success.
• “DTV and PR: What’s the Impact?’’ – It’s no secret that the DTV transition, now scheduled for June 12, is causing confusion for consumers – but what about PR pros? This episode quickly and clearly clarifies what you need to know.
• “HD vs. SD: Facts for PR Pros” – Choosing between HD (high-definition) and SD (standard-definition) can be a tough decision to make, but it doesn't have to be a confusing one. This episode will have you walking away feeling much more assured on understanding the key differences to help you better evaluate your next decision.

Future topics will explore best practices for Web video, client case studies of both Web and broadcast projects, radio and Web audio and other subjects intended to help communications professionals better map the changing media landscape.

If you have any suggestions on content, are interested in being featured as a Guest contributor, or would like to sign-up to receive future episodes, please email Lara Haarhoff at