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How to use Twitter as a powerful PR tool

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• Google unveils new tool that searches while you type

  Are they bored at Google headquarters? Is someone at Google really sitting around thinking: “I bet people can’t wait to finish typing to see their search results. We should invent software to help them save a half-second.” Google Instant is the result of this hypothetical conversation. Some people are saying there’s a “psychic element” to Google Instant. Those people need to find a hobby.

• News of Piers Morgan taking over for Larry King breaks on Twitter

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• How to mobilize your marketing — without spending tens of thousands of dollars

  Mobile applications are certainly the hottest thing in marketing, but the majority of apps are not even used more than a few times. Todd Defren makes some suggestions on how companies can create a simple and easy to use app that has basic functionality and usefulness without spending $35,000. — Claire Celsi

Social Media: Friend or Foe? What to say to a skeptical CEO

In this 64-minute video, CEO Mark Ragan and a panel of communication experts recreate that dreaded C-suite meeting and answer all of the “Why should we do any of this social media stuff?”

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