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With Twitter, PR pros can breathe new life into brands
Read the full story at MediaShift.
You’ve heard the social media case studies about JetBlue, Comcast, and Dell. “They have all reinvigorated their brands using [Twitter],” said media consultant Ian Capstick. Their stories are told so often, they’ve nearly become social media case study clichés, he added. But here’s the rub: Lots of PR pros have trouble converting these Twitter case studies into their own success stories. “As it turns out, public relations thought-leaders suggest it's less about the tool itself and more about learning to adapt and adjust to the new medium,” Capstick wrote. He spoke with several of these thought-leaders and shared their lessons for using Twitter for PR.
You’ve heard the social media case studies about JetBlue, Comcast, and Dell. “They have all reinvigorated their brands using [Twitter],” said media consultant Ian Capstick. Their stories are told so often, they’ve nearly become social media case study clichés, he added. But here’s the rub: Lots of PR pros have trouble converting these Twitter case studies into their own success stories. “As it turns out, public relations thought-leaders suggest it's less about the tool itself and more about learning to adapt and adjust to the new medium,” Capstick wrote. He spoke with several of these thought-leaders and shared their lessons for using Twitter for PR.
