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Survey: Reputation of financial services industry declining

Read the full story at Marketwire.

The survey, by PR firm BackBay Communications, and Marketwire, found that 83 percent of financial journalists said the reputation of the financial services sector has dropped since last year, with 59 percent saying it declined significantly. The survey also noted that “54 percent of reporters [surveyed] rated the communications efforts of financial services firms ‘fair,’ while 21 percent said they were ‘good,’ 2 percent ‘excellent,’ and 21 percent ‘poor.’”
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