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• Google unveils new tool that searches while you type

  Are they bored at Google headquarters? Is someone at Google really sitting around thinking: “I bet people can’t wait to finish typing to see their search results. We should invent software to help them save a half-second.” Google Instant is the result of this hypothetical conversation. Some people are saying there’s a “psychic element” to Google Instant. Those people need to find a hobby.

• News of Piers Morgan taking over for Larry King breaks on Twitter

  Months ago word leaked that Piers Morgan, a longtime British journalist and the current host of “America’s Got Talent,” would replace the retiring Larry King on CNN. On Wednesday, CNN finally confirmed it. CNN correspondent Ali Velshi broke the story on his Twitter feed, two-minutes before The New York Times, according to Mediaite.

• Drowning in jargon? You might sound like this unwitting parody

  Hospital mailer shows how buzzwords build barriers to clear communication.

• 5 lessons for pitching daddy bloggers

  ‘Backpacking Dad’ offers insights on how PR pros can avoid common, dooming mistakes.

• Bad PR for cruise liner as video surfaces of wild ride

  This video is about two years old, but it’s making the rounds as if brand new. The video was taken from P&O-run cruise ship the Pacific Sun, which hit 25-ft. wave swells and 50-knot wind gusts near New Zealand. More than 40 people were hurt, reports The Telegraph. Perhaps P&O could spin this by adding some old-timey music and superimposing Charlie Chaplin from The Gold Rush into the scene. Think about it.

• How to mobilize your marketing — without spending tens of thousands of dollars

  Mobile applications are certainly the hottest thing in marketing, but the majority of apps are not even used more than a few times. Todd Defren makes some suggestions on how companies can create a simple and easy to use app that has basic functionality and usefulness without spending $35,000. — Claire Celsi

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