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Branding expert skeptical of Pepsi’s pledge to cut sugary drinks from schools worldwide

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• Top 10 ad icons of all time

  Ernest P. Worrell made the list! About time he got some credit. You know the character; played by actor Jim Varney, Ernest appeared in campaigns for Coca-Cola and Mellow Yellow, which led to the Ernest movies (Ernest Goes to Jail, Earnest Goes to School, et cetera), before Varney died of lung cancer in 2000 — which brings us to No. 2 on the list, The Marlboro Man. The coolest serial killer of all time.

• Amateur video catches Justin Bieber fleeing his fans on a Segway

  Ever seen the movie, A Hard Day’s Night? It’s great. The Beatles wear these awesome suits and play their hit songs. John Lennon has this wonderful dry humor; Paul McCartney looks all aw-shucks cute. And they’re always dashing through the streets of Liverpool and London, avoiding their screaming, adoring fans. Good fun. (Here’s the movie’s opening scene.) Apparently, the 21st-century version of A Hard Day’s Night will not include running — at least not for the star. Just watch.

• Jon Stewart eviscerates the media for its reaction to Obama on ‘The View’

  Cable news pundits nearly soiled themselves yesterday as they parsed President Obama’s decision to appear on “The View.” The general sentiment among talking heads: It was beneath the office of the president to talk with a couch full of women. Oh, really? “Daily Show” host Jon Stewart has a different opinion. Related Ragan.com The format of “The View” provided Obama “the opportunity to present his policy goals and administration’s achievements in a plainspoken and tangible way,” writes one PR pro. What’s so wrong about that?

• The 7 biggest corporate PR catastrophes of recent days

  You know some of the offenders on this list — BP, Goldman Sachs, Toyota — but a few of the others may surprise you. And what do all seven have in common? “Despite spending millions of dollars on PR, some companies still manage to muddy their reputations with tone-deaf responses to trouble,” reports Investopedia.com. 

• Job of the Day: Product manager, social media at TripAdvisor

  In this role, s/he will be a champion of the consumer's experience by leading the definition, design, development, and implementation of social media applications that allow users to experience TripAdvisor content on a variety of social networking sites, improve customer satisfaction, and enhance the value of the TripAdvisor brand. Read more about this job.

• Telecommuting: Comms pros offer pros and cons

  From distractions to rental savings to your own personality, there’s plenty to consider.

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• Have you posted an entry to the MyRagan Caption Contest?

  Winner of the Caption Contest gets a free PR Daily webinar. Contest ends Friday at 10 a.m. Central Time.

• Responding to a negative Facebook comment

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