How to improve the writing in your tweets
PC World seems to think that only now, thanks to Twitter, after years of dull PowerPoints and say-nothing CEO columns, businesspeople are awakening to the consequences of bad writing. “Twitter’s growing popularity has yielded one unusual result: It has exposed the frailty of writing skills in the business world,” according to PC World. Ah-ha, sure. Anyway, PC World offers a handful of tips on how to improve the writing in your tweets — some of them are questionable. There is at least one worthwhile tip, though, and it’s a rehash from Marshall Thompson, a guest blogger at the Pistachio Web site: “Keep it short, no puns, use keywords, use hashtags, don’t consolidate stories (one tweet per story), link directly to story (not home page — don't be a page-view monger), and don’t use subheads.” What? No puns? That's a twying shame. (Oh come on, who could resist?)



