What the half-ton woman teaches us about media relations
Have you heard about Donna Simpson? She’s a 600-pound New Jersey woman who’s all over cable news today. Why? She’s trying to gain 400 pounds! And she’s funding this diet with donations from her Web site. That’s right; people are paying to watch her eat. Cable news, says the Web site Mediaite, loves this story, because these networks are lazy. “Here’s a story with a light reporting load, but lots of eyeball-grabbing images and talking head fodder,” Mediaite’s Tommy Christopher wrote. Consider the Donna Simpson story — light reporting, lots of eyeball-grabbing images and talking head fodder — the next time you draft a pitch … to cable news, at least.



