Helpful reminders for the next time you work with video. For instance, here’s tip No. 5: “Use zoom to frame your shot before recording. This cuts down on zooming in and out, which can make your audience seasick, and it saves time while editing your video.”
Ernest P. Worrell made the list! About time he got some credit. You know the character; played by actor Jim Varney, Ernest appeared in campaigns for Coca-Cola and Mellow Yellow, which led to the Ernest movies (Ernest Goes to Jail, Earnest Goes to School, et cetera), before Varney died of lung cancer in 2000 — which brings us to No. 2 on the list, The Marlboro Man. The coolest serial killer of all time.
Ever seen the movie, A Hard Day’s Night? It’s great. The Beatles wear these awesome suits and play their hit songs. John Lennon has this wonderful dry humor; Paul McCartney looks all aw-shucks cute. And they’re always dashing through the streets of Liverpool and London, avoiding their screaming, adoring fans. Good fun. (Here’s the movie’s opening scene.) Apparently, the 21st-century version of A Hard Day’s Night will not include running — at least not for the star. Just watch.
Cable news pundits nearly soiled themselves yesterday as they parsed President Obama’s decision to appear on “The View.” The general sentiment among talking heads: It was beneath the office of the president to talk with a couch full of women. Oh, really? “Daily Show” host Jon Stewart has a different opinion. Related Ragan.com The format of “The View” provided Obama “the opportunity to present his policy goals and administration’s achievements in a plainspoken and tangible way,” writes one PR pro. What’s so wrong about that?
You know some of the offenders on this list — BP, Goldman Sachs, Toyota — but a few of the others may surprise you. And what do all seven have in common? “Despite spending millions of dollars on PR, some companies still manage to muddy their reputations with tone-deaf responses to trouble,” reports Investopedia.com.
In this role, s/he will be a champion of the consumer's experience by leading the definition, design, development, and implementation of social media applications that allow users to experience TripAdvisor content on a variety of social networking sites, improve customer satisfaction, and enhance the value of the TripAdvisor brand. Read more about this job.
You know the tweet. Someone posts a message that's so self-congratulatory or maybe an obnoxious quote and you've had enough. Sorry, pal, you're unfollowed. What kind of tweets make you unfollow someone?
Graduation season is over, which means college grads are either in the workforce or looking for work (or maybe none of the above). What advice do you have for budding communicators in today's harsh hiring landscape?
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