Adam Singer is an online marketer by day and blogger by night. With that perspective, he has some advice for pitching bloggers. Don’t send them press releases; send them links to articles. “Here’s the key to why that was worth covering aside from being good content: I stumbled upon it through another publication referencing the original release,” he wrote. “If the company who issued the release … had sent it directly to me would I have covered it? It’s the same content, but to be honest I would have read it and glossed over it if it was emailed to me. It’s just so much more powerful to come across compelling content organically than to have it unartfully forced upon a blogger.”
Article comments:
Tuesday, August 18, 2009 10:34:18 AM by Janet L. Falk
How interesting that this blogger wants to be a me-too follower and not someone who breaks the news.
Ernest P. Worrell made the list! About time he got some credit. You know the character; played by actor Jim Varney, Ernest appeared in campaigns for Coca-Cola and Mellow Yellow, which led to the Ernest movies (Ernest Goes to Jail, Earnest Goes to School, et cetera), before Varney died of lung cancer in 2000 — which brings us to No. 2 on the list, The Marlboro Man. The coolest serial killer of all time.
Ever seen the movie, A Hard Day’s Night? It’s great. The Beatles wear these awesome suits and play their hit songs. John Lennon has this wonderful dry humor; Paul McCartney looks all aw-shucks cute. And they’re always dashing through the streets of Liverpool and London, avoiding their screaming, adoring fans. Good fun. (Here’s the movie’s opening scene.) Apparently, the 21st-century version of A Hard Day’s Night will not include running — at least not for the star. Just watch.
Cable news pundits nearly soiled themselves yesterday as they parsed President Obama’s decision to appear on “The View.” The general sentiment among talking heads: It was beneath the office of the president to talk with a couch full of women. Oh, really? “Daily Show” host Jon Stewart has a different opinion. Related Ragan.com The format of “The View” provided Obama “the opportunity to present his policy goals and administration’s achievements in a plainspoken and tangible way,” writes one PR pro. What’s so wrong about that?
You know some of the offenders on this list — BP, Goldman Sachs, Toyota — but a few of the others may surprise you. And what do all seven have in common? “Despite spending millions of dollars on PR, some companies still manage to muddy their reputations with tone-deaf responses to trouble,” reports Investopedia.com.
In this role, s/he will be a champion of the consumer's experience by leading the definition, design, development, and implementation of social media applications that allow users to experience TripAdvisor content on a variety of social networking sites, improve customer satisfaction, and enhance the value of the TripAdvisor brand. Read more about this job.
You know the tweet. Someone posts a message that's so self-congratulatory or maybe an obnoxious quote and you've had enough. Sorry, pal, you're unfollowed. What kind of tweets make you unfollow someone?
Graduation season is over, which means college grads are either in the workforce or looking for work (or maybe none of the above). What advice do you have for budding communicators in today's harsh hiring landscape?
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