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How not to become ‘a quivering mass of gelatin’ when a reporter calls
Read the full story at Reality Bites Back.
The New York Times’ Peter S. Goodman analyzed the recruiting practices of many for-profit schools — practices that leave many students laden with debt and unable to find work. The story is useful for potential students and PR pros, wrote former journalist Steve Gosset. “Let's hope that some of the schools mentioned use the piece as a cautionary tale, not for how to do right by their students — although that would be a welcome byproduct — but how not to turn into a quivering mass of gelatin when a reporter calls.” He offered advice for the next time a reporter calls you.
The New York Times’ Peter S. Goodman analyzed the recruiting practices of many for-profit schools — practices that leave many students laden with debt and unable to find work. The story is useful for potential students and PR pros, wrote former journalist Steve Gosset. “Let's hope that some of the schools mentioned use the piece as a cautionary tale, not for how to do right by their students — although that would be a welcome byproduct — but how not to turn into a quivering mass of gelatin when a reporter calls.” He offered advice for the next time a reporter calls you.
