Not sure how to tell customers at your brick-and-mortar stores that you’re also on Facebook, Twitter, and Foursquare? Take a look at these examples at the Flickr group, Signs of Social Media, a gallery of signs that point customers online. (h/t Allan Schoenberg)
Before the economy collapsed, sustainability and “going green” were popular trends for corporations. Not anymore, say consumers and executives at Fortune 1000 companies. According to a poll released last month by Gibbs & Soell Public Relations, a mere 16 percent of consumers said they believe most or all businesses “are committed to ‘going green,’” reports Adweek. Among executives, 29 percent agreed that “most or all companies are committed to going green,” the poll found. Why are barely a third of major companies committed to sustainability? Blame the consumer and ROI, say execs. “When asked to identify ‘the barriers, if any, to more businesses’ going green,’ 71 percent of the survey's executives cited ‘consumers' unwillingness to pay a premium for green products or services,’” according to Adweek.
It’s no surprise that shouting at people online is a deterrent to business. Social media consultant Shonali Burke says if your Twitter stream is filled with breathless shrieks like, “[My company] just did _____!” or “Wow, what a great offer!” or you badger your followers with tweets like, “ONE DAY ONLY! PLEASE RT!” you need to refine your communication skills. — Susan Young
“Since most would-be readers [of your blog] use search engines to find blog posts, you need to make sure that Google ranks your site highly when those readers search for terms related to your business and the content you're writing,” writes Mashable’s Samuel Axon. How do you improve your SEO? You can start by following these four tips. — Matthew Royse
Get your bookmark button ready, because you’ll return to this “best of” compilation again and again. Plus, four tips for writing SEO friendly headlines, and much more.
That’s right; the median salary of young women in 147 out of 150 U.S. communities is 8 percent higher than men in their peer group, according to a new study. “In two cities, Atlanta and Memphis, those women are making about 20 percent more,” Time reported. In New York City and Los Angeles, young women earn 17 percent and 12 percent more than their male peers, respectively. But there’s a catch, and here’s where that asterisk in the headlines comes into play: “This reverse gender gap, as it's known, applies only to unmarried, childless women under 30 who live in cities,” Time reports. “The rest of working women — even those of the same age, but who are married or don't live in a major metropolitan area — are still on the less scenic side of the wage divide.”
Just in case you were feeling good about humanity, Gawker obtained a copy of an actual pitch that was sent to entertainment execs. A young go-getter in Manhattan is pitching a reality show about his 25-year-old “cool as hell” friend. “What I've seen her do in the last month is so amazing it's something that has to be shared,” he wrote. “She has managed to play four different men, one being an NFL star, and live the most unreal life anyone could live while still being low profile. … Just seeing the craziness in her life is something that anyone would love to see and I know you would feel the same way. This is NOT a joke.” Maybe not, but it is hilarious.
A Nevada lawmaker wants to pass a resolution about the pronunciation of the word, "Nevada." That got a MyRagan-ite thinking: More commonly mispronounced words need legislation, too. Which ones would you choose?
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