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OK, let’s not castigate newbies exclusively for these missteps—they’re the failings of many a seasoned pro as well. Worry not; these mistakes are easily remedied.
5/26/2016 4:00:05 PM
Twitter and Facebook have become integral parts of many journalists’ day-to-day activities. To help you keep up, here are a few helpers to explore.
5/26/2016 1:59:10 PM
One communicator distilled his wisdom from three decades into a cheat sheet. The insights include being kind, trusting people, cultivating your mind, generously giving and more.
5/26/2016 1:52:27 PM
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 1:49:47 PM
Corporate communications often contain jargon and needlessly complex verbs. One writer shows how silly the term can sound.
5/25/2016 1:52:58 PM
As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.
5/24/2016 1:59:35 PM
Competing for journalists’ attention can feel like an exercise in futility, especially when pitches get rejected. Follow these tips to make your stories sizzle.
5/24/2016 1:53:12 PM
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
5/24/2016 1:49:54 PM
The mastermind behind ‘The Real Slim Shady’ can show PR pros steps to prepare—and missteps to avoid—to ensure that your next performance presentation is top-notch.
5/23/2016 1:48:34 PM
Instead of claiming to be ‘modern’ or ‘innovative,’ agency pros should be transparent about the services they provide. Here’s how one veteran sees the industry’s culture changing.
5/23/2016 1:47:06 PM
Using proper keyword and content-creation tactics will help your writing show up on top of search-engine results. Here’s a guide.
5/20/2016 1:52:45 PM
Data, technology and new-school public relations approaches are transforming the industry. One pro advises using them to your advantage with these tongue-in-cheek tips.
5/20/2016 1:49:11 PM
Consumers are hammered with a barrage of brand messages, and yet the demand for online content grows. Crafting videos can help you cut through the noise.
5/19/2016 1:51:38 PM
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
5/19/2016 1:49:51 PM
See if you can relate to these sentences, penned by the novel’s protagonist as she struggled to perfect her storytelling skills.
5/18/2016 1:53:49 PM