Results for Articles:
Although data is important in customer service, your marketing and messaging shouldn’t be impersonal or stale. Adopt these approaches to ensure your customers feel heard.
6/28/2016 1:59:40 PM
When a tragedy strikes—such as the recent mass shooting in Orlando or deaths of Prince, Anton Yelchin and David Bowie—PR tactics can be risky. Here’s a guide to navigating the news.
6/28/2016 1:52:01 PM
Get tips on creating the popular visuals, including rules, resources and most searched-for infographic types.
6/28/2016 1:49:45 PM
Through the ‘Game of PR’ is less bloody than the popular TV series, the battles communicators wage are no less fierce. Here’s what you can glean from the show’s characters.
6/27/2016 1:52:55 PM
The greatest article you've ever composed does you no good if potential readers don't open it. Follow these tips to improve your chances of reaching more eyeballs.
6/27/2016 1:47:06 PM
Poor communication blocks getting your great ideas across. Commit to these self-imposed rules to create memorable messages to your PR team, says this expert.
6/24/2016 1:53:56 PM
The ROI of particular online platforms might seem murky for industry pros, but a new report suggests you look beyond the pros and cons of some popular channels. Here are highlights.
6/24/2016 1:49:31 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM
Are you angry over a situation with a co-worker or ready to ‘blow a fuse’ with an upcoming deadline that’s stressing you and your team? Here’s how to write it out.
6/23/2016 1:47:09 PM
A solid work ethic is a common trait among many successful PR and marketing pros. Some, though, are unwilling to try new approaches. Get your head out of the clouds with these tips.
6/22/2016 1:53:13 PM
Communicators’ roles have changed along with advancements in technology—and public relations efforts do much more than raise awareness. Here’s how.
6/22/2016 1:49:53 PM
The resource that has become many communicators’ bible is changing the rules by presenting a new image with new terms, fewer capitals and a search-friendly redesign.
6/21/2016 1:52:04 PM
An outstanding SEO strategy requires research to find the terms and phrases your consumers are looking for. Use this infographic as a guide to shape your sleuthing skills.
6/21/2016 1:49:04 PM
For nostalgic consumers, the return of old-time favorites is always a hit. Here’s how to artfully re-purpose content for new channels like the family-restaurant chain did.
6/20/2016 1:48:52 PM
Millions of people use a variety of online channels every day. To help you convert them into customers, here are three tips.
6/20/2016 1:47:07 PM