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These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
2/10/2016 2:59:56 PM
Some marketers think creating love-themed campaigns are too cheesy, but one communicator argues that the holiday offers many opportunities to build relationships with consumers.
2/10/2016 2:52:04 PM
To rebound after a crisis, organizations are largely at the mercy of the public. With a sound strategy, though, the fallout can be lessened. Here’s how five corporations weathered the worst.
2/10/2016 2:49:41 PM
The Denver Broncos were victorious on the field, but several brands—including Mountain Dew, Nationwide and Anheuser-Busch—secured their own wins.
2/9/2016 2:49:00 PM
A communicator’s work is hard—and sometimes misunderstood—but many wouldn’t swap professions for anything else. Here’s why PR pros love what they do.
2/8/2016 2:48:43 PM
The former TV journalist offers crucial insights into the terrible yet common practices that land pitches in the recycle bin and earn the sender nothing but derisive laughter.
2/8/2016 2:47:29 PM
The jobs and responsibilities of communicators in PR firms have changed drastically over the past decade. Here’s what’s different, along with how you can adapt.
2/5/2016 2:52:43 PM
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
2/5/2016 2:51:17 PM
Understanding those you serve and adjusting your strategies to fit makes business relationships much more fruitful. One PR pro shares wisdom from both sides.
2/4/2016 2:51:50 PM
Many professional communicators recycle certain terms ad nauseam. At first, ‘innovation’ and ‘influence’ may sound inspired, but after a while, they lose impact. One, however, tops them all.
2/4/2016 2:49:49 PM
Marketers, use these digital media tactics to turn the average social media follower into one that regularly partakes of your products and services.
2/3/2016 2:51:26 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
Social media platforms can provide many opportunities for engagement. Follow these tips to make the most of them.
2/2/2016 2:52:08 PM
Take advantage of opportunities through the professional social networking platform. Follow this infographic to spruce up your profile.
2/2/2016 2:49:31 PM
The 'lean, mean, green fighting machines' aren't just a popular piece of pop culture. They can also teach marketers how to successfully tailor content to millennials and build stronger relationships.
2/1/2016 2:49:55 PM