Results for Articles:
Communicators often spend hours perfecting their clients’ brands and campaigns, but you shouldn’t forget about your own professional desires.
9/26/2016 4:00:01 PM
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
9/26/2016 1:59:25 PM
One PR pro argues that Tina Fey’s insights about working a scene with a fellow thespian can boost communicators’ success. Here’s how.
9/26/2016 1:47:02 PM
Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.
9/26/2016 1:46:42 PM
Whether you’re reading after eating Chinese takeout or in the middle of writer’s block, fortunes can be a fun exercise for writing professionals. Try these on for size.
9/23/2016 1:51:58 PM
When it comes to successful branding, some execs are betting that consumers respond better to an organization's logo than to its name. Here’s one take on the emerging trend.
9/23/2016 1:49:09 PM
Planning is paramount to success when pitching stories and securing coverage for your organization or client.
9/22/2016 1:51:52 PM
Many brand managers use applications—and their data—to boost brand loyalty and drive sales. Is smartphone technology the best method for reaching consumers? Definitely. Here’s insight.
9/22/2016 1:48:25 PM
Presenting campaign results to your execs may be your greatest communications challenge. Here are three ways to do it right every time.
9/21/2016 1:52:15 PM
Take a page from the organization’s playbook on how to monitor and measure the pulse of your consumers online. Doing so can ensure your next campaign’s success.
9/21/2016 1:45:08 PM
Though the industry is booming, grabbing a journalist's attention and securing headlines can seem like an insurmountable task. These tips can help.
9/20/2016 1:51:21 PM
Taking on a daunting task—such as moving—involves a lot of planning and can often mean preparing for the worst. Here’s how that translates to PR.
9/20/2016 1:49:21 PM
Proving the value of your PR programs is challenging. Here are three common blunders to avoid when presenting your results to top executives.
9/19/2016 1:51:54 PM
Want to engage consumers more effectively? Get on their level or offer a ‘wow’ factor. Here’s how to do both using one approach.
9/19/2016 1:48:21 PM
Creating valuable content can give credibility to organizations, attract new customers and boost brand loyalty. Use these tips as a guide.
9/16/2016 1:54:47 PM