Results for Articles:
Is social media the gateway to a more influential kind of brand ambassadorship? One exec thinks so and offers a few tactics for you to employ.
8/30/2016 1:59:47 PM
Whether you’re composing another press release or have to come up with more blog posts, these unique methods can jump-start your creative juices and improve your copy.
8/30/2016 1:54:07 PM
Many PR pros remember when press releases were issued via fax or memo. Today’s culture is dominated by emails, text messages and Skype calls. Want to better understand data? Read on.
8/30/2016 1:51:27 PM
The U.K.-based reality competition highlights several elements of the public relations industry. Here are insights to consider.
8/29/2016 1:52:00 PM
As the second-largest retail holiday, the season spells out a huge opportunity for companies. Here’s how brand managers have aced their efforts.
8/29/2016 1:48:54 PM
There’s no denying that PR comprises mostly women in its workforce. Yet women hold only 30 percent of its C-level positions. How can that change? Find out here.
8/26/2016 1:54:33 PM
You might have an awesome campaign, but if you launch it in a new country with a different culture, you must adjust your messages. Here’s how to prepare.
8/26/2016 1:52:24 PM
As Speedo, Ralph Lauren and other sponsors recently found out, having a sponsorship deal with an athlete or other public figure isn't always everything it's cracked up to be. Here's what you can learn from the situation.
8/25/2016 1:52:25 PM
These young consumers aren’t as influenced by traditional advertising as many marketers might hope. If you seek to persuade them, use content—and a WordPress account.
8/25/2016 1:51:51 PM
If your writing assignment has stalled and you find yourself staring at a blank piece of paper or screen, try these tasks on for size.
8/24/2016 1:52:51 PM
Is the heyday of Ben Hur-like movies over? Is the future of popular entertainment the big-budget fantasy TV epic playing out over scores of episodes? ‘Game of Thrones’ numbers say ‘Yes.’
8/24/2016 1:49:36 PM
Marketing pros can increase their organizations’ bottom lines by connecting with consumers and giving them valuable takeaways. Follow these tips to win.
8/24/2016 1:46:54 PM
Many erroneously attribute the quotation to Ernest Hemingway, arguing that the author would also never employ the advice. Should you? Here are a few points to consider.
8/23/2016 1:52:27 PM
Olympians in Rio not only compete for medals—many also set personal records and set a new bar to meet. Here’s what you can take from their inspiring work.
8/22/2016 1:51:11 PM
Who knew ‘personal branding’ in PR was such a young, mysterious, yet arcane branch of study? One PR pro lays down his imperatives for managing your image.
8/22/2016 1:47:47 PM