Results for Articles:
Is the clothier continually applying a tin ear to its marketing decisions? Or is its appalling tastelessness deliberate--just to make a buck--and deserving of a coverage blockout?
9/15/2014 7:30:04 PM
A little creativity and a risque approach to what could be a boring message have paid off in a San Francisco campaign.
9/15/2014 1:59:46 PM
These five visual marketing tools (plus a bonus tool) can help even the worst artists mask their lack of design talent.
9/15/2014 1:53:53 PM
Selfies exemplify how millennials are different from generations past. It's all about expression and a close, personal relationship with mobile technology.
9/15/2014 1:48:10 PM
The ending of a press release, like any good story, is the most powerful part. Are you closing strong?
9/12/2014 1:49:24 PM
PR pros looking to tell their clients' stories can look to classic tales full of conflict, drama, and excitement as a template.
9/11/2014 1:52:10 PM
PR professionals can learn a lot from DiGiorno's addition to the #WhyIStayed hashtag Monday night, which brand managers clearly didn't know was linked to abuse.
9/11/2014 1:49:40 PM
Words that are spelled differently but sound the same can be the cause of some serious confusion. Here's some help to get it all straight.
9/10/2014 1:52:34 PM
Inkhouse PR is attempting to do away with, or at least severely cut back, on 'the nasty nibbler' that is email outside business hours.
9/10/2014 1:51:56 PM
A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
9/9/2014 1:52:58 PM
If executives in your organization insist on pumping out press releases to fill a quota, they're doing more harm than good.
9/9/2014 1:51:58 PM
Google Analytics offers PR pros a lot more than just how much traffic a website generated in the last month.
9/8/2014 1:49:48 PM
A client's conspicuous absence in a story is something that happens to the best of us. Learning how to cope will help you move forward.
9/5/2014 1:53:50 PM
The airline, which has suffered two high-profile crashes in recent months, was running a promotion called ‘My Ultimate Bucket List.’
9/5/2014 1:51:49 PM
If you're looking for an example of content marketing done well, look no further than The New York Times article on women's prisons sponsored by Netflix.
9/5/2014 1:49:49 PM